About the role
POSITION SNAPSHOT
- Company: Nestlé Viet Nam
- Location: Ho Chi Minh City
- Function: Sales
- Job Type: Full-Time on site
Position Summary Nestlé is looking for a Key Account Executive - Modern Trade to own and manage assigned customer accounts, driving sales growth, in-store execution excellence, and customer collaboration to achieve agreed business objectives.
In this role, you will work closely with customers, internal stakeholders, and promoter/merchandiser teams to strengthen product availability, merchandising standards, promotional execution, and overall sales performance while delivering agreed business and customer KPIs across assigned Modern Trade accounts.
A DAY IN THE LIFE As a Key Account Executive , you will:
- Own and manage assigned customer accounts, building strong customer partnerships and identifying opportunities to drive sales growth and improve business performance.
- Deliver agreed sales, distribution, merchandising, call coverage, and customer performance targets.
- Implement, monitor, and update field sales plans to support volume, value, and KPI delivery.
- Lead customer discussions and negotiations while monitoring sales-out performance, inventory levels, and order placement.
- Execute channel and category plans at the point of purchase, including product availability, share of shelf, displays, and promotions.
- Provide timely demand forecasts, market updates, customer feedback, and competitor insights to support business planning.
- Build strong working relationships with customer contacts and collaborate effectively with Trade Marketing, Marketing, and other cross-functional teams.
- Coach, motivate, and support promoters and merchandisers to strengthen in-store execution.
- Ensure compliance with Nestlé principles, trade policies, safety requirements, and applicable local regulations.
What Will Make You Successful
- Bachelor's degree in Business Administration, Sales, Marketing, or a related field.
- 2-5 years of experience in Modern Trade Sales, preferably within FMCG or consumer goods industries.
- Strong track record of achieving sales, distribution, merchandising, and customer KPIs.
- Good understanding of field sales operations, customer management, and commercial execution.
- Experience working with, coaching, or managing promoters and merchandisers.
- Strong customer relationship management and stakeholder management skills.
- Effective negotiation, selling, and business planning capabilities.
- Strong communication and interpersonal skills.
- Self-motivated, results-oriented, and able to work with accountability and integrity.
- Knowledge of key account management, integrated commercial planning, traceability, and quality fundamentals would be an advantage.
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