Jr. Online Analyst - Adv

About The Job
Cognizant is hiring for the role of Jr. Online Analyst - Adv!

Responsibilities

• Assist in developing and implementing online marketing strategies to enhance brand visibility and customer engagement.
• Monitor and analyze website traffic and user behavior to provide actionable insights.
• Support the creation and optimization of digital content to align with marketing goals.
• Collaborate with cross-functional teams to ensure cohesive and effective online campaigns.
• Provide excellent customer service through various online channels addressing inquiries and resolving issues promptly.
• Conduct market research to stay updated on industry trends and competitor activities.
• Assist in managing social media accounts including content creation and community engagement.
• Track and report on the performance of online campaigns providing recommendations for improvement.
• Ensure all online content adheres to brand guidelines and quality standards.
• Participate in brainstorming sessions to generate innovative ideas for online marketing initiatives.
• Assist in the development of email marketing campaigns and newsletters.
• Support the maintenance and updating of the company website.
• Contribute to the continuous improvement of online marketing processes and strategies.

Qualifications

• Possess a basic understanding of customer service principles and practices.
• Have foundational knowledge of content strategy and online/digital marketing.
• Demonstrate strong analytical skills to interpret data and generate insights.
• Exhibit excellent communication skills both written and verbal.
• Show proficiency in using digital marketing tools and platforms.
• Display the ability to work collaboratively in a team environment.
• Have a keen eye for detail and a commitment to quality.
• Be adaptable to rotational shifts and a hybrid work model.
• Demonstrate a proactive approach to learning and professional development.
• Show an understanding of social media management and engagement techniques.
• Possess basic knowledge of SEO and web analytics tools.
• Exhibit strong organizational and time management skills.
• Be passionate about contributing to the company’s online presence and customer satisfaction.

Required Skills

• digital marketing tools, web analytics tools, SEO
• analytical skills, communication skills, time management
• content strategy