About the role
Industry: Tech
Duration: 12 months
Responsibilities
- Develop, test, deploy, and optimize automated customer journeys for acquisition and engagement campaigns
- Partner with strategy, product, engineering, business, and cross-functional stakeholders to execute large-scale lifecycle marketing initiatives
- Translate business objectives into scalable customer journey and marketing automation strategies
- Configure, launch, and manage campaigns using CRM and enterprise marketing automation platforms
- Monitor campaign execution to ensure operational accuracy, successful delivery, and platform integrity
Requirements
- Bachelor's degree or equivalent professional experience
- 7–10 years of experience in lifecycle marketing, CRM, marketing automation, or customer engagement operations
- Experience building, launching, and optimizing customer acquisition and engagement campaigns
- Hands-on experience with enterprise CRM or marketing automation platforms such as Salesforce Marketing Cloud, Braze, Oracle Responsys, or similar platforms
- Strong analytical and critical thinking skills with the ability to solve complex operational challenges
Skills
- customer journey
- lifecycle marketing
- CRM
- marketing automation
- campaign management
- data-driven optimization
- cross-functional collaboration
- A/B testing
- analytical skills
- project management
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