RemoteFull timeMid level$85k – $115kPosted today
Apply with JobAssistAbout the role
- We’re looking for a Lifecycle Marketing Manager focused on prospect marketing — turning awareness into action through targeted, high-converting email, SMS, and push programs
- You’ll work closely with the LCM Director to build and optimize prospect journeys that drive trial starts, plan conversions, and first-purchase moments
- Build and execute prospect-focused lifecycle campaigns across email, SMS, and push in Iterable
- Own day-to-day execution of key prospect moments including:
- Lead nurture & prospect engagement sequences
- Trial new conversion programs
- Abandoned flow re-engagement
- Promotional and time-sensitive offer campaigns
- Create and maintain journeys, triggers, and recurring campaigns with strong attention to detail
- Partner with growth, design, and CX to ensure prospect messaging is timely, persuasive, and on-brand
- QA campaigns thoroughly (logic, personalization, rendering, links, timing)
- Monitor funnel performance and report on prospect metrics (open rate, CTR, trial starts, conversion rate)
- Support A/B testing of subject lines, content, offers, timing, and segmentation
- Help document and improve prospect lifecycle best practices and templates as the program scales
- You’ll own the programs that turn interest in Dutch into membership
- Your work will have a direct, measurable impact on new member acquisition
- You’ll help shape how Dutch earns trust before someone ever becomes a member- A bias toward action: ship, learn, iterate
- Ability to manage multiple campaigns simultaneously in a fast-moving environment
- Clear, persuasive writing style that balances urgency with Dutch’s warm, trustworthy voice
- 3+ years of lifecycle or CRM marketing experience with a focus on prospect or acquisition marketing
- Comfort working with funnel data to identify gaps and optimize conversion rates
- 3+ years of hands-on Iterable experience required (journeys, triggers, segmentation, A/B testing)
- Extremely detail-oriented with strong QA instincts
- Strong understanding of prospect segmentation, lead scoring, and conversion-focused messaging
- Experience in subscription, DTC, or consumer health/wellness
- HTML knowledge for email troubleshooting
- Experience collaborating with paid growth or product marketing teams
- Familiarity with growth experimentation frameworks and prospect lifecycle measurement
- This role is ideal for someone with 3+ years of hands-on Iterable experience who is data-driven, detail-oriented, and ready to own execution from day one
Millions of jobs, with real people getting hired every day
20,000+
New jobs added daily7,000,000+
Verified job listings500,000+
Tailored applications submittedFAQ
Questions, answered
Click "Apply with JobAssist" – we tailor your resume and application to this role and submit it for your approval.
Yes. This role at Dutch was screened before publishing – we confirmed the employer before listing it.
The employer didn't disclose a salary range for this listing. JobAssist shows pay whenever it's available.
This position can be done from anywhere, with no in-office requirement.
Yes – every application is tailored from your profile and this job's requirements, and you can review and edit before it's sent.