IT Applications Manager, Marketing Tech (Email), Channel Technology & Operations

About This Role

This individual contributor role within Channel Technology and Operations focuses on the operational health and evolution of technology powering AWS email and B2B customer journeys. You will balance production application support with platform modernization, diagnosing complex incidents and improving monitoring. The role involves maintaining critical integrations and partnering with product and engineering teams to advance AWS from its current Marketo-centered environment towards more modern, reliable, and scalable journey capabilities.

Responsibilities

• Serve as a technical subject-matter expert for Marketo, AEP, AJO B2B, and the broader email and journey technology ecosystem
• Provide hands-on application support for complex platform, campaign-processing, data, integration, and email-delivery issues
• Lead technical incident response, including triage, impact assessment, vendor escalation, recovery validation, root-cause analysis, and corrective-action tracking
• Improve platform observability through telemetry, monitoring, alerting, synthetic testing, operational dashboards, and documented runbooks
• Own or support integrations between marketing platforms and upstream and downstream systems using APIs, webhooks, data pipelines, and event-based services
• Diagnose data-flow issues involving profiles, accounts, contacts, audiences, consent, campaign membership, and journey activation
• Partner with product and engineering teams to define the modernization roadmap for email and B2B journey capabilities
• Establish technical readiness gates for AEP and AJO B2B, including architecture reviews, integration testing, performance validation, operational support, and rollback planning
• Support migrations, platform upgrades, feature releases, and technology deprecations through disciplined change management and regression testing
• Identify recurring support issues and convert them into durable product, automation, self-service, or process improvements
• Maintain platform configuration, access controls, data quality, technical documentation, and operational standards
• Partner with Adobe and internal engineering teams to resolve defects and influence product improvements
• Translate marketer and customer needs into clear technical requirements while setting realistic platform expectations
• Develop documentation and enablement that improves self-service without shifting complex technical ownership back to marketers

Requirements

• Experience building complex software systems that have been successfully delivered to customers
• Experience working with technical and business stakeholders from global cross-functional teams
• Knowledge of integrations, third-party integration tools and ETL with Salesforce