Integrated Marketing Manager - Global Business Marketing

About This Role

This role is for an experienced marketer to handle regional marketing activations across MENA, based out of Dubai. It is designed for a hands-on marketing professional who can plan, execute, and measure high-impact campaigns, events, experiences, and client-facing initiatives that directly support commercial growth. The ideal candidate will have strong experience activating marketing campaigns in-market, managing suppliers and agencies, coordinating stakeholders, and proving the business impact of marketing efforts.

Responsibilities

• Lead the planning and execution of regional marketing activations across MENA including events, experiences, roundtables, client engagements, workshops, sponsorships, and bespoke marketing programs
• Translate regional business priorities into effective marketing initiatives that help drive new client acquisition, client expansion, and deeper engagement with strategic accounts
• Build activation plans that are commercially relevant, locally resonant, and aligned with broader business and marketing objectives
• Partner with internal teams to identify client opportunities and design activations that support pipeline growth, revenue acceleration, and long-term relationship building
• Own the end-to-end execution of client-facing events and experiences, from concept development to planning, supplier management, production, delivery, and post-event reporting
• Ensure every activation has a clear purpose, audience, commercial objective, and measurable success framework
• Create premium, high-quality experiences that strengthen client relationships and position the business as a trusted partner
• Manage event logistics, invite strategies, content coordination, client journeys, guest experience, and on-ground execution
• Identify, onboard, and manage suppliers, agencies, production partners, venues, freelancers, and other external partners across the covered markets
• Ensure suppliers deliver high-quality work on time, on budget, and in line with brand and business standards
• Negotiate costs, manage scopes of work, oversee procurement processes, and maintain strong supplier relationships
• Hold partners accountable for execution quality, timelines, and measurable outputs
• Take accountability for measuring the effectiveness of marketing activations and reporting on their business impact
• Define clear KPIs for every initiative, including client attendance, engagement quality, pipeline influence, revenue impact, client progression, satisfaction, and ROI
• Work closely with sales, strategy, and analytics teams to connect marketing activities to commercial outcomes
• Create post-activation reports that highlight results, learnings, business impact, and recommendations for future improvement
• Use data and insights to continuously improve the quality, relevance, and effectiveness of regional marketing programs