About This Role
Designing and building learning solutions for a fast-paced retail environment is the core of this role, acting as the learning architecture and design lead within the L&D team. This position is accountable for translating business needs and performance gaps into structured, evidence-based learning solutions and determining what to teach, in what sequence, to whom, and why. The role suits a consultative Instructional Designer who can own the instructional strategy from needs analysis through final design sign-off, partnering closely with subject matter experts (SMEs), business stakeholders, and Content Developers.
Responsibilities
- Partner with business leaders, operations, HR, and SMEs to conduct thorough needs analyses, distinguishing training problems from performance or process problems before design begins
- Translate identified performance gaps and business objectives into clear, measurable learning objectives that drive instructional design decisions
- Define the appropriate learning modality, format, and delivery approach (eLearning, ILT, blended, microlearning, job aids) for each initiative based on audience, context, and complexity
- Develop and maintain a learning design framework and standards that guide the work of the full L&D team
- Design learning experiences using established ID models (e.g., ADDIE, SAM, backward design) and adult learning principles
- Write detailed storyboards, scripts, facilitator guides, participant workbooks, and assessment frameworks that provide clear, production-ready direction to Content Developers
- Design assessments, knowledge checks, and evaluation strategies aligned to Kirkpatrick levels that measure actual behavior change and business impact
- Create and maintain RaceTrac's instructional design standards, templates, and content maturity frameworks to ensure quality and consistency across all programs
- Serve as the primary instructional consultant for business stakeholders and SMEs, managing scope, setting expectations, and guiding the content development process from kickoff through final review
- Lead design review sessions with SMEs, synthesizing complex operational and technical information into clear learning content without losing accuracy
- Manage review cycles, feedback integration, and revision processes with professionalism and a bias for action
- Establish and track learning effectiveness metrics, using data and learner feedback to continuously improve program design and instructional quality
- Conduct periodic reviews of existing training portfolios to identify gaps, outdated content, and opportunities for redesign or consolidation
- Contribute to RaceTrac's content maturity matrix, ensuring programs are appropriately classified and maintained throughout their lifecycle
- Partner closely with Content Developers to hand off design work clearly, answer production questions, and review final content for instructional fidelity
