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Innova 360 – Innovation Challenge
Tourism Innovation Challenge: InnovaT360°, technology, tourism, and territory. “Incubating and accelerating the Colombian TravelTech ecosystem.” Objective: To strengthen the capabilities of entrepreneurs and business owners in the tourism sector for the development of digital businesses and business models incorporating criteria of sustainability, tourism innovation, technology, and investment. Target audience: Business owners and entrepreneurs in the tourism sector […]
Colombia entrepreneurship innovation business models tourism
Tourism Innovation Challenge: InnovaT360°, technology, tourism and territory. “Incubating and accelerating the Colombian TravelTech ecosystem”.
Aim Strengthening the capabilities of entrepreneurs and business owners in the tourism sector for the development of digital businesses and business models incorporating criteria of sustainability, tourism innovation, technology and investment.
Aimed at: Business owners and entrepreneurs in the tourism sector
Description This call for proposals seeks to identify new early-stage or growth-stage business models developing tourism products, services, or experiences supported by technologies such as digital platforms, automation, artificial intelligence, blockchain, augmented reality, and others. The selected initiatives will receive support through an
intensive incubation, acceleration, and connection program with the TravelTech ecosystem. This program includes practical workshops, specialized mentorship, prototyping and validation bootcamps, investment preparation, visibility, and connections with investors and strategic partners in the sector. Furthermore, the top 10 initiatives will have the opportunity to participate in the ANATO 2026 Tourism Showcase, with travel and accommodation expenses paid for one representative per initiative. There, they will be able to present their projects to national and international investors and connect with the tourism business ecosystem.
The program will provide an opportunity for entrepreneurs and business owners in the sector who are interested in venturing into, developing, or enhancing technology-based business models or adopting emerging technologies (digital platforms, artificial intelligence, augmented reality, blockchain, big data, among others) in their traditional business models to strengthen
their knowledge of agile and innovation methodologies through specialized workshops and bootcamps, and to connect with experts and investors in the field, through a program that seeks to incubate and accelerate these initiatives.
Those interested should complete the following online pre-registration form: https://forms.office.com/e/d28bF8za5T. This form will collect key information about the initiative, the use of digital technologies, and the departments of interest where the initiative is to be implemented. This form will serve as the primary tool for identifying
project types, geographic areas of interest for launching the ventures, and participant profiles. It is important that the entrepreneur or business owner define at least three potential departments where they would like to implement their solution, with option 1 being the department of greatest interest.
More information here . The deadline to apply is June 10, 2025.
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