About This Role
This role focuses on leading comprehensive influencer and creator marketing strategies for enterprise clients. The manager will translate brand objectives into creator strategies, identify suitable creators, design campaign frameworks, guide activations, and measure impact across various outcomes. The position requires strong stakeholder management, knowledge of social and creator ecosystems, and the ability to establish scalable governance models.
Responsibilities
- Develop influencer and creator marketing strategies aligned with brand, audience, campaign, and business objectives
- Define creator segmentation, selection criteria, and portfolio mix based on audience relevance, platform fit, content quality, and campaign goals
- Lead end-to-end campaign planning across creator discovery, briefing, activation, content review, amplification, measurement, and optimization
- Establish governance frameworks covering creator onboarding, approvals, brand safety, disclosure, compliance, and escalation requirements
- Design integrated influencer programs across major social platforms and connect creator activity with broader social, content, and paid-media plans
- Shape paid amplification and creator-content reuse approaches to extend reach and improve campaign efficiency
- Use social listening, audience insights, and performance data to identify creator trends, cultural moments, and engagement opportunities
- Define KPI and measurement frameworks across reach, engagement, quality interactions, traffic, conversions, earned value, and campaign efficiency
- Drive regular campaign and portfolio reviews and translate performance into actionable recommendations for clients and internal teams
- Partner with social, creative, media, analytics, legal, and brand teams to ensure cohesive and compliant influencer activation
- Lead multi-market and multi-brand influencer programs, ensuring consistency while allowing for local-market relevance
- Manage senior stakeholders, agencies, creator partners, and platform relationships across the influencer ecosystem
- Mentor and guide teams delivering influencer strategy, creator operations, analytics, and campaign management
- Drive business development conversations, proposals, and solutioning for influencer and creator marketing opportunities
Requirements
- Strong expertise in influencer and creator strategy, campaign planning, and creator ecosystem management
- Working knowledge of influencer marketing platforms such as CreatorIQ, Tagger, Traackr, or Aspire
- Strong understanding of creator discovery, audience fit, briefing, governance, paid amplification, and performance optimization
- Ability to build measurement frameworks linking influencer activity to brand and business outcomes
