Influencer Marketing Executive

About This Role

This role involves managing and executing influencer marketing initiatives for a fast-growing D2C brand in women's wellness and hygiene. You will identify and engage social media creators, plan and execute campaigns, and monitor key performance indicators to keep the brand on trend with social media. You will collaborate with cross-functional teams to ensure successful implementation and achieve brand growth.

Responsibilities

• Research and develop influencer marketing strategy, identify target audiences and evaluate success metrics
• Execute monthly and event-based campaigns, keeping up with social media trends
• Discover and record social media creators to identify potential influencers for collaboration
• Reach out to suitable creators, negotiate and onboard them
• Ensure timely delivery of content
• Disburse payments timely
• Monitor KPIs and create reports to track brand growth, highlighting areas for improvement
• Conduct market research to identify gaps and trends, tailor campaigns accordingly
• Coordinate with different teams across the organization for successful campaign execution
• Maintain good relations with influencers and agencies
• Stay up-to-date on current marketing trends

Requirements

• Bachelor’s degree in Marketing or any related field is preferred
• 2+ years of proven experience in Influencer Marketing or Content Creation with a brand
• Experience of working in a startup environment with a growing Consumer or FMCG brand
• Familiarity with Influencer Marketing tools like Modash is a plus
• Proficiency in using Excel/Google Sheets, Google Docs etc. for data analysis and reporting
• Strong analytical, communication, time-management and creativity skills
• Strong ability to focus on customer/market and take initiative with social media
• Good negotiation skills to ensure favorable terms with influencers
• Excellent familiarity with all popular social media platforms
• Ability to work in a team and collaborate effectively with colleagues
• Exceptional problem solving ability

Important Details

• Working Days: 5 days

About the Company

Our client is a fast-growing D2C brand in women's wellness and hygiene. Over the last 6 years, they have established a strong presence in e-commerce, backed by efficient marketing and in-house manufacturing capabilities. Their flagship product, GoPadFree Reusable Leakproof Period Panty, is popular across marketplaces.