HR Generalist

About This Role

This HR Generalist role supports Gravity Global's people experience in the United States as the business grows, ensuring local delivery aligns with global People team and business priorities. The position is responsible for day-to-day HR operations, supporting managers and employees across the full employee lifecycle, and promoting global processes, policies, and initiatives in a way that feels clear, practical, and relevant locally. This is a hands-on, people-facing role that combines strong HR foundations, local employment law knowledge, and a focus on employee experience, accuracy, and compliance.

Responsibilities

• Provide clear, practical, and people-focused HR guidance to managers and employees on day-to-day matters, including onboarding, performance, wellbeing, and ways of working
• Support employee relations processes, ensuring issues are handled consistently, fairly, and in line with company policy and local law
• Build trusted relationships with local leaders, managers, and employees, becoming a go-to partner for people matters in the United States
• Support end-to-end HR operations in the US, including onboarding, lifecycle changes, promotions, and offboarding, ensuring a positive employee experience
• Deliver responsive, friendly, and solutions-focused support to employee and manager queries, helping teams navigate policies and processes with confidence
• Apply federal and local employment law to day-to-day people matters, translating legal requirements into practical guidance for managers and employees
• Identify risks early, recommend balanced and people-first solutions, and elevate appropriately where needed
• Maintain accurate, complete, and up-to-date employee records across HR systems by validating data and resolving discrepancies, supporting reliable reporting and informed people decisions
• Contribute to AI initiatives and process improvements from opportunity identification through implementation, ensuring solutions are responsibly applied and deliver measurable improvements to HR operations
• Contribute as an active member of the Global People team, supporting cross-market initiatives across areas such as performance, reward, engagement, wellbeing, and systems
• Partner with global colleagues to adapt and land key initiatives successfully in Vietnam, ensuring they reflect local needs and realities
• Share ideas, best practice, and lessons learned from Vietnam to help shape and strengthen Gravity’s broader People approach
• Participate in global working groups, sprints

Important Details

• Employment type: contract / temp

About the Company

Gravity Global is the world’s most awarded marketing consultancy specialising in brands operating in complex markets. It has 14 wholly owned offices across the US, Europe and APAC, and Global Talent Hubs in emerging markets. Gravity Global is a collective of creative thinkers, strategic storytellers, and data-driven innovators united by one mission – to deliver exceptional work that makes an impact.