About This Role
This role involves developing, leading, and implementing hospital marketing programs to drive technology adoption for prioritized customers. The Hospital Marketing Manager plays a critical part in driving marketing strategies and enabling commercial teams to enhance executive awareness, conversion, and advocacy for Intuitive. The position focuses on developing and coordinating strategic and tactical hospital marketing initiatives, scaling best-in-class marketing assets, programs, and standards to promote Intuitive's value to executives and care teams.
Responsibilities
- Develop and execute a strong awareness and activation plan for enabling key executive champions in target accounts in focus geographies to advance dV surgery adoption
- Support programmatic excellence in Robotic Assisted Surgery (RAS) through best-in-class practices observation, amplification, and implementation across different accounts
- Scale assets and programs established for executive value discussions such as peer-to-peer advocacy channels, webinars, and reference site visits
- Collaborate with capital sales to ensure sales teams master the articulation of value messages, overcoming objections, and providing impactful customer experiences
- Understand the promotion and messaging asset needs of sales teams and build high-impact sales enablement assets such as reference selling toolkits, executive profiles, success case studies, data-driven dashboards, presentations, brochures, videos, and handouts
- Establish surgeon, care team, surgical center, and ongoing relationships with the goal of making ISI the preferred industry partner for intelligent surgical care delivery
- Support the economic value of clinical evidence generation
- Co-create content and amplify best-in-class practices for successfully running a robotic program
- Develop account-level data-dashboards for executive-level decision making
- Support advocacy events with executives and care team members
- Lead the competitive intelligence function by monitoring market dynamics, competitor strategies, emerging technologies, and commercial trends to inform business decisions
- Develop actionable insights through competitor benchmarking, win-loss analysis, pricing intelligence, and market research to strengthen commercial strategy
- Translate market intelligence into strategic recommendations that influence portfolio planning, product positioning, customer engagement, and long-term growth priorities
- Establish a regular executive intelligence cadence, delivering insights and strategic implications to senior leadership and cross-functional teams
- Develop and execute ecosystem marketing strategies that strengthen partnerships across healthcare providers, professional societies, digital health organizations, policymakers, and industry stakeholders
