About This Role
Working within a global leader in robotic-assisted surgery, the Hospital Marketing Manager drives marketing strategies to increase executive awareness, conversion, and advocacy for Intuitive's technologies. This role suits a marketing expert who can develop and implement hospital marketing programs to drive technology adoption for prioritized customers.
Responsibilities
- Develop and coordinate various strategic and tactical hospital marketing initiatives
- Develop and scale best-in-class marketing assets, programs, and standards to promote the value of Intuitive to executives and care teams across focus geographies
- Engage in market research activities for lead generation
- Develop deeper executive partnerships through a programmatic approach
- Accelerate technology adoption in focus markets through market development
- Articulate Robotic Assisted Surgery (RAS) Value Proposition to C-Suites and Care Teams
- Develop and execute a strong awareness and activation plan for enabling key executive champions in target accounts in focus geographies to advance dV surgery adoption
- Support programmatic excellence in RAS through best-in-class practices observation, amplification, and implementation across different accounts
- Scale assets and programs established for executive value discussions such as peer-to-peer advocacy channels, webinars, and reference site visits
- Collaborate with capital sales to ensure sales teams master the articulation of value messages, overcoming objections, and providing impactful customer experiences
- Understand the promotion and messaging asset needs of sales teams and build high-impact sales enablement assets such as reference selling toolkits, executive profiles, success case studies, data-driven dashboards, presentations, brochures, videos, and handouts
- Establish surgeon, care team, surgical center, and ongoing relationships with the goal of making ISI the preferred industry partner for intelligent surgical care delivery
- Support the economic value of clinical evidence generation
- Co-create content and amplify best-in-class practices for successfully running a robotic program
- Provide account-level data-dashboards for executive-level decision making
- Support advocacy events with executives and care team members
- Engage in cross-functional collaboration and alignment
- Lead the competitive intelligence function by monitoring market dynamics, competitor strategies, emerging technologies, and commercial trends to inform business decisions
- Develop actionable insights through competitor benchmarking, win-loss analysis, pricing intelligence, and market research to strengthen commercial strategy
- Translate market intelligence into strategic recommendations that influence portfolio planning, product positioning, customer engagement, and long-term growth priorities
- Establish a regular executive intelligence cadence, delivering insights and strategic implications to senior leadership and cross-functional teams
- Develop and execute ecosystem marketing strategies that strengthen partnerships across healthcare providers, professional societies, digital health organizations, policymakers, and industry stakeholders
- Build strategic collaborations that enhance brand credibility, accelerate market development, and expand access to innovation across the healthcare ecosystem
- Drive integrated stakeholder engagement initiatives that position the organization as a trusted thought leader and long-term partner in advancing healthcare transformation
- Identify and cultivate new ecosystem opportunities that support commercial growth, advocacy development, and sustainable market expansion
Requirements
- MBA from a premier/tier 1 institute in India or abroad
- 6 to 8 years of total experience with a minimum of 3 years of marketing experience in a medical device, surgical, or Pharma company
- Surgical and/or OR experience desired
- Proven ability to effectively position and message products/procedures and implement marketing programs to drive product/procedure adoption
- Demonstrated ability to work creatively amidst competing priorities to deliver high-impact marketing programs on-time and within budget to support overall marketing strategy and business objectives
- Results-driven attitude and a resolve to win
- Entrepreneurial, collaborative, strategic thinker with excellent project management skills and ability to prioritize and plan
- Excellent interpersonal skills with emphasis on leadership, relationship development, and influence management
- Proven ability to solve open-ended problems and work cross-functionally to implement initiatives
- Superior verbal/written communication and presentation skills, teambuilding, and interpersonal skills to work across multiple constituents
- Ability to travel up to 60%; some international travel may be required
About the Company
Intuitive is a global leader in robotic-assisted surgery and minimally invasive care, developing technologies like the da Vinci surgical system and Ion. The company's team of engineers, clinicians, and innovators aims to make surgery smarter, safer, and more human, improving outcomes for millions of patients worldwide.
