About This Role
Working within a global leader in robotic-assisted surgery, the Hospital Marketing Manager drives marketing strategies to increase executive awareness, conversion, and advocacy for Intuitive's technologies. This role suits a marketing expert who can develop and implement hospital marketing programs to drive technology adoption for prioritized customers.
Responsibilities
- Develop and coordinate various strategic and tactical hospital marketing initiatives
- Develop and scale best-in-class marketing assets, programs, and standards to promote the value of Intuitive to executives and care teams across focus geographies
- Engage in market research activities for lead generation
- Develop deeper executive partnerships through a programmatic approach
- Accelerate technology adoption in focus markets through market development
- Articulate Robotic Assisted Surgery (RAS) Value Proposition to C-Suites and Care Teams
- Develop and execute a strong awareness and activation plan for enabling key executive champions in target accounts in focus geographies to advance dV surgery adoption
- Support programmatic excellence in RAS through best-in-class practices observation, amplification, and implementation across different accounts
- Scale assets and programs established for executive value discussions such as peer-to-peer advocacy channels, webinars, and reference site visits
- Collaborate with capital sales to ensure sales teams master the articulation of value messages, overcoming objections, and providing impactful customer experiences
- Understand the promotion and messaging asset needs of sales teams and build high-impact sales enablement assets such as reference selling toolkits, executive profiles, success case studies, data-driven dashboards, presentations, brochures, videos, and handouts
- Establish surgeon, care team, surgical center, and ongoing relationships with the goal of making ISI the preferred industry partner for intelligent surgical care delivery
- Support the economic value of clinical evidence generation
- Co-create content and amplify best-in-class practices for successfully running a robotic program
- Provide account-level data-dashboards for executive-level decision making
- Support advocacy events with executives and care team members
- Engage in cross-functional collaboration and alignment
- Lead the competitive intelligence function by monitoring market dynamics, competitor strategies, emerging technologies, and commercial trends to inform business decisions
- Develop actionable insights through competitor benchmarking, win-loss analysis, pricing intelligence, and market research to strengthen commercial strategy
- Translate market intelligence into strategic recommendations that influence portfolio planning, product positioning, customer engagement, and long-term growth priorities
