About the role
About Synergy Home Care
Synergy Home Care is a growing home care agency dedicated to providing high-quality, compassionate care to Medicaid, Medicare, and Private Pay clients. We are seeking an experienced, results-driven Healthcare Marketer to expand our referral network and increase client census through established professional relationships.
Position Summary
The Healthcare Marketing & Business Development Representative will be responsible for generating referrals and securing new clients through existing and new relationships with case managers, social workers, discharge planners, physicians, assisted living facilities, and private pay clients. This role is commission-based and ideal for a motivated professional with proven access to referral sources and a strong understanding of the home care landscape.
Key Responsibilities
- Develop and maintain referral relationships with:
- Medicaid case managers
- Medicare case managers and discharge planners
- Hospitals, rehab facilities, and skilled nursing facilities
- Social workers and community agencies
- Private pay clients and family decision-makers
- Actively market Synergy Home Care services to professional and community partners
- Generate qualified referrals and convert leads into active clients
- Educate referral sources on Synergy’s services, programs, and care model
- Attend networking events, community meetings, and healthcare functions
- Track referral activity and report outcomes to agency leadership
- Collaborate with intake and administrative teams to ensure smooth onboarding of new clients
Required Qualifications
- Minimum 2–3 years of healthcare marketing or business development experience
- Established relationships with case managers, social workers, or discharge planners
- Demonstrated ability to bring in Medicaid, Medicare, and/or Private Pay clients
- Strong understanding of home care services and referral processes
- Excellent communication, negotiation, and relationship-building skills
- Self-motivated, organized, and results-oriented
- Ability to work independently with minimal supervision
Preferred Qualifications
- Existing book of referral sources (highly preferred)
- Experience marketing home care, home health, hospice, or related healthcare services
- Familiarity with Illinois Medicaid waiver programs and Medicare processes
- Access to private payv client networks, elder care attorneys, or senior living communities
Compensation
- Commission-based pay per converted client
Uncapped earning potential Flexible schedule
- Opportunity to grow into a leadership or Director of Marketing role based on performance
Why Join Synergy Home Care
- Competitive commission structure
- Supportive administrative and intake team
- High demand for services
- Opportunity to build long-term income through strong referral relationships
- Be part of a mission-driven organization making a real impact
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