About This Role
This senior commercial role focuses on leading sales and market development across Western Australia for an agricultural machinery and engineering business. It involves strengthening customer relationships and building a sustainable pipeline of profitable business, spending significant time meeting farmers, contractors, dealers, and agricultural businesses.
Responsibilities
- Develop and implement the Western Australian sales and market-development strategy
- Generate new business across agricultural and regional markets
- Build long-term relationships with farmers, contractors, dealers, and commercial customers
- Manage sales opportunities from initial engagement through to quotation, negotiation, and order
- Conduct customer visits, machinery inspections, demonstrations, and product presentations
- Develop opportunities within both new and existing customer accounts
- Establish a consistent regional visitation and customer-engagement program
- Represent the business at field days, agricultural events, and customer functions
- Maintain professional and timely follow-up throughout the sales process
- Build and manage a high-quality forward pipeline of qualified opportunities
- Identify regions, applications, and customer segments with further market potential
- Develop relationships with key industry participants, advisers, and influencers
- Monitor competitor activity, pricing, product positioning, and market trends
- Maintain accurate sales forecasts, opportunity records, and customer information
- Provide commercial reporting and market intelligence to senior management
- Gather structured feedback from farmers, operators, and customers
- Identify opportunities for new products and product improvements
- Communicate Western Australian customer requirements to engineering and product teams
- Assist with field testing, demonstrations, and commercial validation of new products
- Support the introduction and positioning of new products within the WA market
Requirements
- Practical experience in agriculture, agricultural machinery, broadacre farming, farm inputs, engineering, heavy equipment, or a closely related sector
- A strong understanding of farming operations and the commercial considerations influencing machinery purchases
- A proven ability to generate new business and develop long-term customer relationships
- Experience selling high-value equipment, machinery, or technical solutions
- The credibility to communicate effectively with farmers, contractors, operators, and business owners
- Confidence conducting demonstrations, inspections, and technical discussions
