Head of Sales

Head of Sales

About Brink’s

The Brink’s Company (NYSE: BCO) is a global leader in cash and valuables management, digital retail solutions, and ATM managed services. Operating in 51 countries and serving customers in over 100, we partner with financial institutions, retailers, governments, mints, jewellers, and a wide range of commercial organisations to keep commerce moving securely.

At Brink’s, we believe our strength lies in our people. We’re committed to building an inclusive culture where everyone feels respected, valued, and empowered to contribute. Diverse thinking helps us innovate, grow, and deliver exceptional service to our customers.

The Opportunity

We’re looking for a commercially driven and strategic Head of Sales to lead our Baltics region, covering Latvia, Lithuania, and Estonia.

This is a high-impact leadership role where you’ll shape and execute the commercial strategy across the region - driving sustainable growth, strengthening key customer partnerships, and expanding our presence across Digital Retail Solutions and ATM Managed Services.

You’ll operate at the centre of the business, working cross-functionally with Operations, Finance, HR, and Global Product teams to ensure commercial success aligned with operational excellence.

This role will ideally be based in Lithuania with regular attendance in our Vilnius office.

What You’ll Be Doing

• Translate regional strategy into clear growth plans for the Baltics market
• Own the sales pipeline, driving conversion, forecasting accuracy, and profitable growth
• Lead key negotiations, pricing decisions, and major bids
• Build and expand strategic customer relationships to drive retention and growth
• Partner with Operations, Finance, and Product teams to deliver commercially and operationally strong solutions
• Lead, develop, and motivate a high-performing commercial team
• Drive KPI accountability, performance tracking, and continuous improvement
• Use data and insights to inform decisions and identify opportunities for innovation

What We’re Looking For

• Proven experience in senior commercial or sales leadership roles, ideally within B2B, technology, or service-led environments
• Strong track record of delivering profitable growth and leading complex, multi-stakeholder sales cycles
• Solid financial acumen, including pricing, margins, and forecasting
• Experience working in multinational or matrix organisations
• Strong leadership capability, with the ability to motivate and develop high-performing teams
• Excellent stakeholder management, negotiation, and influencing skills
• Strategic mindset with the ability to translate vision into execution

Desirable

• Experience managing international or multi-country sales teams
• Exposure to relevant industries such as financial services, logistics, retail, or technology
• Advanced degree (e.g. MBA)

What You’ll Bring

• A results-driven, customer-first mindset
• The ability to thrive in a fast-paced, evolving environment
• Strong organisational skills and the ability to manage multiple priorities
• Flexibility to travel across the Baltics and internationally as required

What Brink’s Offers

• Salary of €6,000 - €6800 a month for Lithuania
• Flexible working arrangements
• Opportunity to lead a strategically important region with real business impact
• Exposure to senior regional and global stakeholders
• Ongoing development and career progression opportunities within a global organisation

What’s Next?

If you’re ready to lead growth in a dynamic, international environment, we’d love to hear from you.

Please complete the full application process, including pre-screening questions. We’ll review all applications and contact you if your profile matches our requirements.

Brink’s is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.