About This Role
This role is for a Head of Marketing to lead the marketing strategy and execution for an e-commerce gemstone jewelry company. The core of the role involves leveraging AI tools for content creation and campaign optimization, driving omni-channel growth, and leading a team with an AI-first approach.
Responsibilities
- Implement and oversee the daily operational use of Generative AI platforms, including Claude.ai, ChatGPT Enterprise, and Jasper.ai, to draft high-converting ad copies, SEO content briefs, and personalized email marketing sequences at scale
- Work closely with creative teams to leverage AI-assisted design and asset generation tools (e.g., Midjourney, Canva AI, Adobe Firefly) to quickly iterate and dynamic-test ad creatives across Meta, Google, and Pinterest
- Oversee the end-to-end strategy, scaling, and ROAS optimization for paid customer acquisition channels, primarily Google Ads, Bing Ads, and Paid Social (Meta, LinkedIn, Pinterest, TikTok)
- Guide the SEO roadmap (Technical SEO, on-page optimization, backlink strategy) using AI tools to fast-track keyword clustering and competitor content gap analysis
- Maximize revenue, listing health, and ad-spend efficiencies (ACOS/TACOS) on global marketplaces like Amazon, Etsy, and industry-specific luxury platforms
- Lead the Email and SMS marketing infrastructure, building advanced automation flows, hyper-granular segmentation strategies, and predictive loyalty programs to increase Customer Lifetime Value (LTV)
- Build, mentor, and inspire an in-house team of channel specialists, training them to adopt an "AI-first" workflow to eliminate routine manual tasks
- Establish standard tracking frameworks to monitor core marketing metrics, including CAC, LTV, ROAS, conversion rates, and blended marketing efficiency ratios (MER)
- Deliver comprehensive monthly and quarterly growth reports to executive leadership using advanced data analytics and visualization tools
Requirements
About the Company
Client of Adecco is a US-based e-commerce gemstone jewelry company.
