Head of Marketing and International Business Development

About This Role

Leading the marketing and international business development for Siemens Electrical Products, this role involves shaping strategy, driving portfolio innovation, and fostering international growth across North America and selected global markets. The position suits a leader who can translate business priorities into effective go-to-market programs and build capabilities to enhance customer preference and profitable growth.

Responsibilities

• Set the integrated marketing and international business development strategy, including priority markets, customers, value propositions, investments, and measurable business outcomes
• Lead product launches and strategic growth programs through market positioning, channel plans, sales enablement, launch readiness, and post-launch performance tracking
• Strengthen relationships with distributors, contractors, OEMs, panel builders, data center customers, and ecosystem partners through targeted programs that improve preference, loyalty, knowledge, and ease of doing business
• Build a customer-facing regional marketing model that supports sales priorities, captures market intelligence, monitors product performance, and creates a structured feedback loop to the business
• Advance digital marketing, AI-enabled content and knowledge platforms, customer portals, learning experiences, analytics, and data-driven tools that deliver measurable value for sellers, partners, and customers
• Grow the UL-based Electrical Products business outside the United States by aligning with Canada and Mexico and pursuing selected opportunities in South America and the Middle East
• Lead and develop a multidisciplinary team; own the marketing budget, resource allocation, performance metrics, and executive reporting; and represent Electrical Products North America with senior leaders, customers, partners, industry associations, country teams, and global stakeholders

Requirements

• Bachelor

’s degree in marketing, business, engineering, or a related field

• 12+ years of experience with the following:
• B2B marketing, commercial strategy, business development, product marketing, channel management, general management, or comparable leadership in an industrial, electrical, technology, or similarly complex environment
• Developing and executing go-to-market strategies, product commercialization, portfolio positioning, customer journeys, and sales enablement through distributors, contractors, OEMs, panel builders, data center customers, and ecosystem partners
• Digital marketing, marketing technology, analytics, data-driven or AI-driven insight marketing, and AI-enabled tools
• Leading multidisciplinary teams and influencing senior stakeholders across a matrixed organization, with executive-level communication, presentation, negotiation, and change leadership