Head of Marketing

About This Role

The Head of Marketing will drive Allergan Aesthetics product lines, envisioning and executing marketing programs to support brand, customer, and consumer awareness and needs, while abiding by relevant codes of conduct. This senior-level position within the Canada Allergan Aesthetics organization will lead the marketing department and a cross-functional matrix team to drive strategy, operational excellence, and brand success. The successful individual will take a place on the Canada Leadership team and will also have a very active role liaising with International Marketing and Commercial Operation organization to align on global plans and contribute to the development and execution of co-created plans for International.

Responsibilities

• Participate in annual forecasting cycle as well as plan process including forecasting and expense planning
• Routinely utilize market data to appraise brand performance and market evolution and take action as appropriate
• Manage promotional budget to ensure that activities are conducted as per the brand plan and the affiliate strategy
• Lead the development of robust strategic plan for brands for the entire portfolio
• Lead the development of annual cross-functional and operational brand plans
• Align full multichannel strategy (sales team, other channels) to strategic plan
• Create campaign assets for roll out to teams (e.g., Digital Sales Aids, Briefing Documents, Training Guides)
• Develop digital marketing programs for portfolio (in line with HCP compliance frameworks)
• Develop consumer campaigns for relevant parts of portfolio
• Manage creative and medical communication agencies
• Prepare and launch new products and categories
• Ensure clear cascade of strategy and plans throughout organization with specific emphasis on sales teams
• Lead, manage, and develop the Marketing team to optimize their contribution to the business, enhance their work experience, and develop their skills
• Work with direct reports to create individual development plans, and follow up through regular meetings
• Develop a team culture aligned to Allergan's values
• Lead cross-functional marketing and brand meetings

Requirements

• Strong leadership and communication skills
• Significant aesthetics, consumer beauty, or healthcare marketing experience

About the Company

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. They strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology, and neuroscience, and products and services in their Allergan Aesthetics portfolio. Allergan Aesthetics, an AbbVie company, exists to empower confidence for consumers and customers, creating products and technologies that drive the advancement of aesthetic medicine. They believe in the power of shaping your own life, your own business, your own look, and continue to evolve their business around the needs of those they serve.