About This Role
This leadership role involves spearheading the marketing efforts for a leading health and beauty company across Malaysia and Singapore. The Head of Marketing will be responsible for driving regional growth, brand strategy, and the adoption of AI-native marketing and social commerce. The position suits an experienced marketing leader with a background in consumer goods or e-commerce.
Responsibilities
- Lead regional growth strategy, including integrated growth plans, launch roadmaps, and acquisition and retention across Malaysia and Singapore
- Own marketing's contribution to revenue
- Steward the flagship wellness brand across packaging, retail, digital, social, livestream, and corporate channels
- Lead the shift to an AI-powered marketing organization across content, campaigns, CRM, personalization, SEO, and reporting
- Own growth on TikTok Shop, Shopee, Lazada, website, and affiliate/live commerce, partnering closely with Sales on GMV
- Build one of the region’s strongest health and beauty creator ecosystems and position the in-house creator network as the partner of choice
- Lead in-house creative and AI production, scaling thousands of high-quality assets a year
- Partner with Sales, Product Development, and E-commerce on launches, sell-out, and campaign ROI, underpinned by strong consumer and market insight
- Build and coach a high-performing, cross-functional team and develop future leaders
Requirements
- 8–10 years in marketing, growth, or commercial leadership, including at least 5 years leading regional teams
- Background in FMCG, health and beauty, consumer healthcare, or e-commerce
- Strong grounding in social commerce and digital marketing, with experience across both brand and performance marketing
- Proven track record of delivering measurable commercial growth, leading cross-functional teams across multiple countries
Nice to have:
- Experience with AI-powered marketing tools and marketing automation/CRM
- Experience scaling creator, affiliate, or livestream commerce programmes (e.g., TikTok Shop)
- Exposure to Southeast Asian regional markets
Benefits
- Performance bonus, based on company and individual results
- Regional travel opportunities
- Executive leadership development
- Opportunity to build one of the region’s first AI-native marketing teams
- Lead both brand marketing and creator commerce, with a regional MCN to build from the ground up
- Work with cutting-edge AI tools and automation, backed by dedicated training and certification sponsorship
- Influence business strategy directly with the CEO and leadership team
