Head of Growth Marketing - Remote

About This Role

This leadership position focuses on guiding and developing a team of PPC and SEO strategists, ensuring the delivery of high-quality client results. The role is for an experienced growth marketing professional ready to oversee channel strategy and budget allocation rather than individual campaign execution, with a strong emphasis on team management and accountability.

Responsibilities

• Manage the PPC strategist and SEO strategist, including setting quality standards, overseeing their development, conducting reviews, and making performance decisions
• Define the standard for work quality, auditing, pre-delivery checks, and account reporting for the department
• Ensure client results across the entire function, including the accuracy of reporting and attribution (GA4)
• Handle escalations for at-risk accounts, diagnosing issues, directing strategists for fixes, and communicating with clients
• Own channel strategy and budget allocation as client accounts scale
• Determine credible deliverables for sales, prior to selling services
• Develop the department's hiring plan and conduct first-round interviews for the team within approximately a quarter

Requirements

• Experience with strategists or specialists reporting directly to you, where you owned their reviews, development, and performance management decisions
• 7+ years of combined experience across paid media and SEO
• In-depth knowledge of Google Ads, GA4, Search Console, Meta, and Microsoft Ads sufficient to evaluate work quality
• Ability to discuss a specific account turnaround, including metrics, before-and-after figures, and the rationale for success
• Comfort with being the client-facing owner for underperforming accounts
• Agency experience managing multiple accounts concurrently

Important Details

• Work format: remote (USA, Canada or South Africa)

Application Process

• Complete a thirty-minute screen with the recruiter
• First-round interview with the founder
• Final interview
• Complete a short 6-minute Predictive Index assessment, using the same email address throughout

About the Company

Blacksmith Agency specializes in running PPC and SEO campaigns for clients in multifamily, B2B, and technical verticals.