Heading the customer growth for an on-demand delivery platform, this role drives customer acquisition, activation, engagement, and retention. You will lead a cross-functional team spanning Paid Media, CRM, and growth analytics to deliver innovative strategies that increase platform traffic, activate non-habituated users, and maximize customer lifetime value. A strong focus on data-driven decision-making and lifecycle optimization will be essential to achieving measurable customer growth outcomes.
Responsibilities
Design and execute the growth roadmap, focusing on acquisition, reactivation, and retention strategies
Develop a comprehensive plan to drive non-habituated customers to transact and convert them into loyal, active users
Own the full customer activation lifecycle, from app installs to habituation, ensuring measurable outcomes
Establish KPIs to evaluate traffic, acquisition channels, habituation success, and order growth
Oversee, mentor, and develop high-performing teams, including Paid Media (strategy and execution of campaigns to drive efficient and scalable customer acquisition) and CRM (managing communications such as email and notifications to drive reactivation, retention, and habituation)
Foster a culture of data-driven experimentation and performance optimization
Collaborate with cross-functional teams, including Brand, Product, Commercial, and Business Optimization, to optimize the customer funnel and improve conversion from acquisition to order completion
Build and execute highly targeted campaigns that focus on quality traffic and drive meaningful engagement
Leverage customer insights and segmentation to design campaigns tailored to touchpoints across the user journey
Develop innovative acquisition channels to target new customers, while optimizing existing channels to ensure ROI
Craft and roll out reactivation initiatives to engage dormant customers and bring them back to the platform
Use advanced analytics and marketing insights to refine acquisition and retention strategies
Build dashboards and reporting mechanisms to communicate the progress, learnings, and outcomes of campaigns and initiatives to leadership
Identify patterns in customer behavior and use this intelligence to shape strategy
Requirements
Bachelor's degree in Business Management, Marketing, Communications, or a related field
7+ years' marketing or growth experience, including at least 3 years leading multi-functional teams in fast-paced, high-growth digital environments
Proven experience in on-demand, e-commerce, or tech ecosystems (restaurant delivery, grocery, retail marketplaces, or FMCG preferred)
Exposure to subscription-based models or loyalty programs
Millions of jobs, with real people getting hired every day
200,000+
New jobs added daily
7,000,000+
Verified job listings
1,000,000+
Tailored applications submitted
Strong leadership skills, with the ability to inspire, manage, consolidate, and elevate high-functioning teams across Paid Media, CRM, and in-app merchandising
Expertise in building and scaling highly data-driven, results-oriented acquisition and retention strategies
Sound knowledge of growth tactics, including paid ads, digital acquisition funnels, CRM campaigns, push notifications, app-based customer engagement, and performance optimization
Hands-on familiarity with growth analytics tools such as Google Analytics, Data Studio, Tableau, or similar
Exceptional stakeholder management and communication skills, with the ability to articulate a growth vision across all levels of the organization
An entrepreneurial mindset, with innovative problem-solving skills and a proactive approach to innovation
Thrives in a high-pressure, target-driven environment, with a track record of meeting ambitious KPIs
Team-oriented, with excellent collaboration and relationship-building abilities
Adaptable to changing priorities in an agile work environment
Nice to have:
Familiarity with app-based revenue strategies, including gamification, personalization, or partnerships
Benefits
Open, collaborative work environment with no silos
Free access to online learning platforms and the opportunity to learn from global industry leaders
Regular social events and team activities
A day's leave on your birthday
Free, confidential employee wellness program offering counseling, legal support, and financial guidance
Free parking
About the Company
Our client is a fast-growing on-demand delivery business that forms part of one of South Africa's leading e-commerce groups. It is a young, dynamic, hyper-growth business that engages millions of customers.
