About This Role
Heading up growth for a fast-growing D2C supplement brand, this role is for an experienced performance media buyer and creative strategist who can take ownership of the growth engine. This position involves scaling paid media, developing creative strategies, and optimizing the entire customer journey to significantly increase profitable spend. It suits a highly analytical and results-oriented individual with a proven track record in eCommerce growth.
Responsibilities
- Own and scale Meta as the primary acquisition channel, with additional experience across Google and/or TikTok Paid
- Identify winning customer angles, hooks, messaging, formats, and concepts based on performance data and customer research
- Build and manage a systematic testing pipeline and rapidly identify winning creatives
- Analyze and optimize the entire journey from ad advertorial/landing page offer conversion
- Mine customer reviews, surveys, Reddit, competitor ads, Meta Ads Library, and other sources for new angles and opportunities
- Brief and manage UGC creators, editors, and designers, while remaining hands-on with scripts, hooks, copy, and creative direction
- Make daily decisions around what to scale, iterate, or kill based on CPA, ROAS, CTR, hook rate, thumbstop rate, CVR, contribution margin, and other relevant metrics
- Take proven creative and media-buying strategies and turn them into significant increases in profitable spend
- Work on advertorials, landing pages, VSLs, offers, and other conversion assets to improve overall acquisition efficiency
- Use AI aggressively to accelerate research, creative ideation, scripting, production, analysis, and workflows
Requirements
- 4–6+ years of experience creating performance creatives for D2C/eCommerce brands or eCommerce agencies (not B2B, not a generalist)
- Proven Meta media buyer who has personally scaled campaigns (at least $50k/month in ad spend)
- Equally strong on creative strategy and performance marketing
- Deeply experienced with direct-response advertising and customer psychology
- Able to look at an ad account, creative performance, and funnel data and immediately identify what needs to change
- Experienced scaling DTC/eCommerce brands - not B2B, SaaS, lead generation, or general marketing
- Hands-on with creative: can write or heavily edit hooks, scripts, headlines, briefs, and landing page copy
- Experienced managing creative production with UGC creators, editors, and designers
- An operator, not a consultant: executes, tests, learns, and scales
- Comfortable working directly with founders and taking significant ownership with minimal hand-holding
- AI-native: uses AI daily to accelerate research, creative development, analysis, and execution
- Fast-moving, highly analytical, and obsessed with finding what works
Nice to have:
- Experience scaling supplements, health, wellness, beauty, or other DTC consumer brands
- Experience with advertorials, VSLs, or aggressive direct-response funnels
- Experience with TikTok Paid / Spark Ads
- Experience with Outbrain or Taboola
- Experience with tools such as Triple Whale, Northbeam, Motion, Foreplay, or similar
- Strong understanding of FTC/FDA considerations for supplement advertising
Important Details
- Schedule: full-time, minimum 6-hour overlap with US Eastern Time (10:00 AM–4:00 PM ET)
- Direct collaboration with the founders
- Significant ownership and autonomy
- Possible equity upside for strong performance
About the Company
Folqs is a fast-growing D2C supplement brand in the United States focused on colostrum + beef organs.
