About This Role
This Head of Growth role is for an experienced marketer to take full ownership of the performance creative system for a fast-growing D2C supplement brand. You will be responsible for the entire customer acquisition creative strategy, from research and messaging to production, testing, and scaling across multiple platforms, working closely with the founders.
Responsibilities
- Own creative strategy across all platforms: Meta, Google, advertorials, TikTok paid (Spark Ads + whitelisted creator content)
- Oversee full funnels: landing pages, advertorials, VSLs, email sequences
- Research angles and hooks using customer reviews, surveys, Reddit, and competitor ad libraries
- Create creative briefs for editors, UGC creators, and designers
- Write or heavily edit scripts, headlines, and page copy, providing copy oversight
- Perform daily performance reads on hook rate, ROAS, thumbstop rate, CTR, creative fatigue, and other key metrics to decide what to kill, scale, and iterate
- Manage the production pipeline: sourcing UGC creators, managing editors, and ensuring a consistent pipeline of fresh creative assets ready for testing
- Implement structured testing frameworks, focusing on one variable at a time
Requirements
- 4
-6+ years of experience creating performance creatives for D2C/eCommerce brands or eCommerce agencies (not B2B, not a generalist)
- Deep direct-response background, understanding customer psychology, hooks, messaging frameworks, and how to turn insights into high-converting creatives
- Fluent in Meta and at least one of the following: Google, TikTok Paid, or advertorial syndication (Outbrain/Taboola)
- Owned a creative pipeline end-to-end, from research and strategy through production, launch, and performance analysis
- Strong written English, able to write or heavily edit creative briefs, scripts, headlines, and landing page copy
- A hands-on operator, not a deck-maker or a strategist who delegates execution
- Daily use of AI to accelerate research, messaging, scripting, creative ideation, and operational workflows; AI fluency is non-negotiable
- Comfortable working closely with founders in a fast-paced environment and incorporating feedback quickly
- Experience collaborating with video editors, designers, and UGC creators to bring winning concepts to life
Nice to have:
- Experience with creative analytics and research tools such as Motion, Foreplay, Meta Ads Library, Triple Whale, Northbeam, or similar platforms
- Understanding of FTC compliance
Benefits
- Possible equity upside for strong performance
Important Details
- Schedule: Minimum 6-hour overlap with US Eastern Time (10:00 AM–4:00 PM ET)
About the Company
Folqs is a fast-growing D2C supplement brand in the United States, specializing in colostrum and beef organs. The company is scaling rapidly through in-house paid media, advertorials, landing pages, and full funnels.
