About the role
Organizational Context & Mission
Our client is actively expanding across APAC markets, prioritize speed, continuous campaign execution, and bold commercial moves.
Looking for a dynamic growth leader and change agent, not an caretaker who prefers the comfort of a slow-moving enterprise setup.
Reporting to the Digital Director, you will spearhead the expansion of regional .com platforms. Lead four specialized pillars to transform on-site conversion, streamline product go-to-market workflows, and deliver continuous high-impact campaigns across these hyper-competitive markets.
Core Pillars & Key Responsibilities
- Growth Driver & Transformation Leader (Changer Mentality)
- Lead a 20+ member regional unit across 4 Digital Pillars.
Commercial Campaign Engine: Proactively and strategically ideate and launch localized digital activations to capture high-velocity retail cycles across APAC;
- Agile Process Architecture: Challenge traditional workflows, dismantle operational friction, and foster an agile, fail-fast culture capable of handling rapid campaign volume.
- Regional .com & APAC Market Scaling
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Take ownership of performance and user experience across core .com, tailored to consumer behaviors, especially in Growing Markets.
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Serve as the strong regional voice on Global Strategic Alignment.
- Go-to-Market Readiness & Digital Execution
- Oversee the rapid deployment of product catalogues, localized promotional collateral, and regional merchandising updates with Localized Campaign Adaptation.
- Experience Optimization & Journey Architecture
Conversion Rate Elevation: Drive regional UI/UX standards, optimizing checkout flows, regional payment method integrations, and on-site navigation.
Experimentation & Insights: Implement structured A/B testing and usability frameworks to continuously refine the digital funnel using real-time consumer data.
Candidate Profile & Requirements
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10+ years in fast-paced Retail, Omnichannel, FMCG or Consumer Brands. Currently at Senior Manager/ Associate Director level. Track record in scale-up or mid-sized growth environments, rather than steady-state corporate environments.
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Hands-on experience managing APAC .com platforms, localized digital ecosystems, and e-commerce campaigns (possess China, South Korea, and/or Japan market experience is a plus).
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Experience managing sizeable cross-functional regional teams within a matrix organization.
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Entrepreneurial Drive, a distinct "Driver & Changer" DNA—results-oriented, proactive, resilient, and passionate about building scalable frameworks in a high-growth environment.
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Strong understanding of modern CMS/PIM tools, design tools (e.g., Figma) localized digital marketing channels, customer conversion tracking and asset management workflows.
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Excellent in English. Capability in Mandarin, Korean, or Japanese is a plus.
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