About This Role
Leading the debit card products portfolio with full P&L accountability is the core of this General Manager role. This position involves defining and delivering a best-in-class portfolio that drives customer engagement, loyalty, and long-term value while meeting enterprise return and risk expectations. The Head of Debit Portfolio will manage, grow, and deepen overall debit card products and client relationships, collaborating with leadership and business partners to provide best-in-class products, digital capabilities, and experiences.
Responsibilities
- Serve as General Manager accountable for the Debit Portfolio, encompassing bank branded, affinity, and sponsorship products, 5.8 million customers, representing $105B in sales and $525M in annual revenue
- Lead the design and execution of a next-generation debit card product/value proposition and feature set that addresses evolving customer needs and drives wallet share
- Develop compelling benefits and experiences that customers actively use and value across spending, borrowing, and redemption moments, reinforcing long-term engagement and advocacy
- Drive required changes and enhancements across loyalty platforms to meet and exceed customer expectations, ensuring scalability, reliability, and seamless integration into the broader ecosystem
- Grow new customer acquisition through targeted marketing strategies and streamlined onboarding experiences that convert prospects into loyal customers—making it easy to apply, get approved, and begin using confidently from day one
- Reimagine end-to-end customer interactions through a digital-first (mobile-led) lens, delivering seamless, intuitive, and data-informed experiences that strengthen brand connection and empower customers
- Increase products per customer and overall relationship tenure by enabling and accelerating interconnected growth across the broader U.S. Bank ecosystem
- Maintain a relentless focus on identifying and eliminating customer pain points, ensuring every servicing interaction is seamless, intuitive, efficient, and contributes to higher customer advocacy scores
Requirements
- Extensive senior leadership experience managing large-scale consumer financial products with full P&L accountability
- Proven track record of building and transforming product portfolios at scale
- Deep expertise in customer-centric product design, digital experiences, and lifecycle management
- Strong business judgment with experience balancing growth, risk, and return objectives
- Demonstrated experience leading cross-functional teams across product, marketing, risk, technology, finance, and operations
- Proven leadership and judgment to hire, develop, and retain diverse and effective leaders who lead through change
- Executive presence, proven experience championing change across a large organization, and demonstrated experience directly and indirectly influencing senior-level management and key stakeholders
