Head of Business Marketing

About This Role

Leading marketing transformation for a market-leading institution is the core of this role, driving customer growth through data, digital, and analytics. This position is for an experienced professional to take on a leadership role and drive impactful change.

Responsibilities

• Own and drive the marketing agenda to accelerate customer growth and deepen client engagement across key business segments
• Shape compelling customer value propositions and translate strategic priorities into impactful go-to-market initiatives
• Champion a customer-centric approach by leveraging data, insights, and market intelligence to enhance customer journeys and commercial outcomes
• Lead the design and execution of integrated, multi-channel marketing programs that strengthen market presence and support business objectives
• Partner with senior stakeholders across product, sales, digital, and operations functions to deliver sustainable revenue growth
• Establish clear performance metrics and continuously optimize marketing effectiveness through data-driven decision making
• Drive innovation, digital adoption, and best-in-class marketing practices to reinforce competitive differentiation
• Build, mentor, and inspire a high-performing department while fostering a culture of collaboration, accountability, and excellence

Requirements

• 15+ years of experience in marketing, business management, strategy, consulting, or commercial leadership
• Strong track record of driving growth through customer-focused and commercially driven initiatives
• Experience leading large-scale marketing, customer, or business transformation programs
• Deep understanding of customer segmentation, value proposition management, and performance marketing
• Strong stakeholder management skills with the ability to influence senior executives
• Data-driven mindset combined with strategic thinking and execution excellence
• Proven leadership experience managing high-performing teams in complex environments

Benefits

• Opportunity to shape the future growth strategy of a leading organization
• High-impact leadership position with significant visibility across the business
• Exposure to enterprise-wide transformation and innovation initiatives
• Collaborative and performance-oriented culture
• Executive compensation package and long-term career development opportunities

About the Company

Our client is a well-established and highly respected organization within the financial services sector, recognized for its strong market position, innovation, and customer-centric approach. As part of its continued transformation journey, the business is investing heavily in digital capabilities, data-driven decision-making, and customer experience excellence.