About the role
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Job Description
The Head of Marketing, Member Experience & Growth is responsible for driving CIB Ghana’s strategic objectives through innovative marketing, exceptional member experience, and sustainable membership growth.
This role leads initiatives to expand and retain membership—including students, members, fellows, and other stakeholders—while enhancing brand visibility, digital presence, and stakeholder engagement.
The position oversees strategic partnerships, media relations, and flagship programmes such as Bankers’ Week, CPD initiatives, and the Banking Academy.
Key Responsibilities
Strategic Marketing & Growth:
- Develop and execute integrated marketing, enrolment, and growth strategies aligned with CIB Ghana’s strategic plan.
- Implement digital marketing campaigns to boost visibility and engagement.
Membership Development
- Drive student and professional enrolment through targeted outreach to tertiary institutions and banks.
- Enhance membership retention and engagement through innovative programmes and events.
Branding & Visibility
- Design impactful branding strategies to strengthen CIB Ghana’s market presence.
- Organize thought leadership events, webinars, and student fairs.
Stakeholder Engagement
- Build and maintain strong relationships with members, fellows, students, and external partners.
- Manage MOUs with tertiary institutions to support student enrolment.
Member Experience
- Lead initiatives to improve member satisfaction and involvement in Institute activities.
- Oversee events such as Bankers’ Week and Member Connect.
Programme Oversight
- Collaborate on CPD programme design and delivery.
- Manage Banking Academy operations and partnerships.
Media Relations
- Implement media strategies to enhance positive coverage and brand reputation.
Qualification Required & Experience
- Chartered Banker (preferred)
- Bachelor’s degree in marketing or related discipline
- Master’s degree or equivalent professional qualification in business or marketing.
Experience
- Proven track record in marketing, business development, and membership growth with a minimum of Eight (8) years’ work experience.
- Strong understanding of the banking sector and media landscape.
- Experience in stakeholder engagement and strategic partnerships.
Skills
- Strategic marketing and digital expertise
- Project management and analytical skills
- Excellent communication and interpersonal abilities
- Leadership and team management capability
Behavioural Competencies
- Integrity, Professionalism, Accountability
- Customer-centricity and Service Excellence
- Innovation and Continuous Improvement
How To Apply For The Job Interested applicants are invited to submit their application letter and Curriculum Vitae via email to: recruitment@cibgh.org
Please indicate the position applied for in the subject line of your email.
Closing Date: 04 December, 2025
Only shortlisted candidates will be contacted for further engagement.
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