About This Role
Managing growth marketing and building a predictable engine for qualified inbound leads and pipeline generation is the core of this role. You will lead demand generation across various channels, combining strategic planning with hands-on execution, and using data and continuous experimentation to improve conversion at every funnel stage. This position offers an opportunity to make a measurable business impact within a lean, fast-moving team transforming the automotive industry through AI.
Responsibilities
- Develop and execute a growth marketing strategy that increases qualified inbound demand and consistently achieves pipeline targets
- Own monthly forecasting and performance reporting for qualified inbound, collaborating with marketing and sales leadership to align on goals and results
- Manage paid acquisition across search, social, and community channels, including budget allocation, audience targeting, creative development, and campaign optimization
- Run weekly experiments across landing pages, offers, forms, audiences, and messaging to improve conversion rates and campaign performance
- Optimize the entire journey from initial engagement to held meetings, including speed to lead, scheduling, reminders, and nurture programs
- Improve visibility across traditional search engines and AI-powered answer engines
- Convert partner launches, conferences, and roadshows into qualified leads and booked meetings
- Define funnel stages and attribution in partnership with Sales, maintain accurate reporting in HubSpot, and ensure pipeline metrics align with CRM data
- Build and optimize AI agent workflows, marketing sequences, dashboards, and queries to automate repetitive tasks and improve team efficiency
- Maintain a structured experiment log, communicate findings, and use performance data to guide future investments
- Track progress against key success metrics, including qualified inbound growth, booked-to-held meeting conversion, reporting accuracy, and measurable funnel improvements
Requirements
- 4–6 years of experience in growth marketing or demand generation, including at least 2 years directly owning a lead-generation or pipeline target
- Strong analytical skills and a data-driven approach to decision-making, including reporting, query writing, funnel analysis, and the ability to distinguish meaningful trends from noise
- A strong experimentation mindset, with the ability to test frequently, learn quickly, and reallocate investment away from underperforming campaigns
- Hands-on experience with HubSpot and paid acquisition platforms such as Google, Meta, and LinkedIn
- Proven experience improving conversion throughout the marketing funnel, from initial engagement to booked and held meetings
- Ability to forecast performance, communicate results clearly, and provide actionable recommendations to marketing and sales leadership
