About This Role
This is an opportunity to help shape a new growth marketing function within a large, established Australian organization. Working across a diverse portfolio of products and services, you will lead the development of strategies that identify customer opportunities, strengthen engagement, and deliver sustainable commercial growth.
Responsibilities
- Develop the growth strategy and roadmap, translating commercial priorities and customer insights into a pipeline of initiatives across acquisition, conversion, cross-sell, retention, and engagement
- Identify and prioritize opportunities for growth across the portfolio, using customer understanding, analytics, and commercial data to determine where marketing investment can deliver the greatest impact
- Bring together owned digital channels and broader marketing activity to support more coordinated customer engagement across web, app, email, CRM, and other touchpoints
- Partner with analytics and product marketing teams to understand audience segments, customer needs, and product value propositions, developing relevant propositions and messaging for different customer groups
- Identify opportunities to improve targeting, personalization, customer journeys, and conversion, aligning activity with customer needs and business objectives
- Collaborate with digital and performance marketing specialists to connect owned and paid activity and improve the effectiveness of the overall channel mix
- Establish a structured test-and-learn approach, developing clear hypotheses, measurement plans, and success criteria to evaluate performance and inform future activity
- Build strong relationships across product, digital, CRM, data, and marketing teams, influencing priorities and supporting a more connected approach to customer growth
Requirements
- Significant experience across growth marketing, digital optimization, e-commerce, lifecycle marketing, CRM, performance marketing, or a related commercial marketing environment
- Strong commercial and growth mindset, with the ability to identify, size, and prioritize initiatives based on incremental impact
- Experience building and managing growth pipelines, opportunity backlogs, test-and-learn programs, or optimization roadmaps
- A track record of improving acquisition, conversion, cross-sell, engagement, retention, or customer lifetime value across digital and owned-channel environments
- Strong analytical capability and experience using customer data, segmentation, experimentation, and measurement frameworks to inform decisions
- Sound understanding of customer journeys, conversion optimization, personalization, and first-party data
- Experience partnering with Product, Digital, Data & Analytics, CRM, Creative, and Performance Marketing teams to deliver measurable outcomes
