About This Role
This high-impact role on the Growth Marketing Pod focuses on online acquisition across Australia and New Zealand, driving growth while maximizing marketing efficiency and optimizing conversion. The role involves managing significant paid media budgets and leading the planning, forecasting, and optimization of acquisition campaigns.
Responsibilities
- Take ownership of online acquisition across Australia and New Zealand
- Drive growth while maximizing marketing efficiency, expanding reach, improving incrementality, and optimizing conversion across the funnel
- Partner closely with the digital marketing agency and cross-functional teams to turn business priorities into effective, scalable acquisition strategies
- Manage significant paid media budgets and make decisions on budget allocation
- Lead the planning, forecasting, briefing, and day-to-day optimization of acquisition campaigns across channels including Facebook, Instagram, TikTok, Search, and Display
- Translate performance data into actionable insights and develop audience-first strategies that drive growth across priority markets
Requirements
- 4+ years of marketing experience, including campaign strategy, planning, forecasting, and execution
- Direct, hands-on experience managing media buying and optimization (Paid Search, Paid Social, Display) either at an agency or in-house is an asset
- Experience using online advertising solutions such as Google Adwords, Facebook Ad Manager, etc.
- Confidence providing regular readouts on performance marketing metrics (CPA, CPC, CPM, LTV, & ROAS) to business stakeholders
- An interest in developing people management skills, with a genuine enthusiasm for mentoring and supporting the growth of others
- Excellent communication skills and cross-functional collaborative mindset that allows for strong cross-functional collaboration
- Strong data-led mindset and understanding of the technical aspects of growth marketing: marketing tech stack and data pipelines, tracking, testing, analytics, etc.
- Extremely comfortable with Excel (functions, pivots, etc.)
- Familiar with SQL queries
- Local market knowledge of the Australian consumer and regional differences
Benefits
- Ultimate control over big budgets and what is spent to acquire new customers efficiently across digital marketing channels
- Clear line of sight on impact, with charge over CAC, CPA, forecasting, and marketing mix of channels
- Opportunity to work with a growth marketing engine, with messaging and creative featuring brands like Aldi, KFC, Mcdonald's, Chemist Warehouse, Costco, and Dan Murphy's
- Strong collaboration with strategy, ops, partnerships, finance, and martech to achieve goals
