About This Role
Leading growth marketing for a fast-growing B2B SaaS fintech business, this role focuses on generating new conversations, qualified meetings, and pipeline across priority accounts. The position is hands-on and works closely with the sales team, creating targeted outbound campaigns and compelling content to engage prospects.
Responsibilities
- Take ownership of creating new conversations, qualified meetings, and pipeline across priority accounts
- Research major asset managers and institutional investors to identify stakeholders
- Create targeted outbound campaigns across email, LinkedIn, content, and events, focusing on the UK, Europe, and US markets
- Create compelling content, including campaign emails, LinkedIn posts, articles, newsletters, and reports, by collaborating with internal product and industry experts
- Own campaign and prospect data within HubSpot
- Improve lead nurturing processes
- Help identify buying signals for the sales team
Requirements
- Previous experience in B2B SaaS growth marketing, demand generation, ABM, or another pipeline-focused marketing role
- Ability to demonstrate campaigns that have generated qualified conversations, opportunities, or pipeline with senior decision-makers
- Strong writing skills to make technical or complex propositions clear, credible, and engaging
- Comfortable researching target accounts, identifying relevant stakeholders, and creating thoughtful outbound campaigns across email and LinkedIn
- Experience using HubSpot or a similar CRM to manage campaigns, nurture prospects, and report on performance
- Commercially minded and comfortable working closely with Sales, with a clear understanding of how marketing activity contributes to meetings and revenue
- Confident using AI and modern marketing tools to improve research, content creation, testing, and delivery
- Happy working autonomously while spending around three days per week with the team in Bristol
Nice to have:
- Financial-services or fintech experience
Benefits
- Opportunity to build a growth-marketing engine with autonomy to test new audiences, messaging, channels, and campaigns
- Direct access to senior leadership and the opportunity to influence international growth strategy
- Variable compensation
- Generous company share scheme
- Private healthcare, including private GP access and dental, optical, and mental-health support
- 33 days’ holiday including bank holidays, increasing with service
- 5% employer pension contribution
- £50 monthly wellness allowance
- Enhanced maternity and paternity policies
