About This Role
This role is about driving Bozzo's growth in Hyderabad by developing and executing go-to-market strategies, acquiring customers, and optimizing the customer journey. It suits a professional with experience in growth marketing or business strategy, who can analyze data and design effective growth experiments in a fast-paced environment.
Responsibilities
- Develop and execute Bozzo's go-to-market strategy across Hyderabad, identifying high-potential customer segments, locations, and growth opportunities
- Design and implement acquisition strategies across digital marketing, offline campaigns, referrals, partnerships, and community-led channels
- Test innovative customer acquisition ideas through social media, influencers, WhatsApp, campuses, offices, apartments, and local communities
- Build strategic partnerships and referral programs to drive customer acquisition and organic growth
- Track and optimize the complete customer journey: Awareness → Install → First Ride → Repeat Ride → Referral
- Monitor customer acquisition cost (CAC), conversion rates, retention, repeat rides, and campaign ROI to improve business performance
- Analyze competitors such as Uber, Rapido, and Ola, including pricing, offers, positioning, and customer acquisition strategies
- Identify opportunities to improve pricing, promotional campaigns, and customer incentives
- Identify underserved customer segments, local market gaps, and opportunities for growth across Hyderabad
- Own growth initiatives from idea generation and execution to measurement, optimization, and scaling
Requirements
- 3–6+ years of experience in one or more of the following areas:
- Growth Marketing or Customer Acquisition
- Go-to-Market (GTM) Strategy or Business Strategy
- Digital Marketing or Performance Marketing
- Consumer Internet or Mobility/Ride-hailing
- Marketplace, D2C, or E-commerce
- Early-stage startups or entrepreneurial ventures
- Strong understanding of customer acquisition, conversion, retention, and growth metrics
- Ability to analyze data, evaluate campaign performance, and make data-driven decisions
- Strong market research and competitor analysis skills
- Creative thinking and the ability to design practical, cost-effective growth experiments
- Experience with both online and offline customer acquisition channels
- Strong communication, negotiation, and partnership-building skills
- Familiarity with the Hyderabad market and local customer behavior
- Comfortable working in an ambiguous, fast-paced startup environment with limited resources and high ownership
Application Process