About This Role
This role is for a Growth Manager, Affiliate & Influencer to lead Stash's partner-led customer acquisition through affiliate and influencer channels. The manager will build and scale a performance-oriented affiliate and influencer engine, managing partner relationships and economics.
Responsibilities
- Own relationship management across affiliates and influencers/creators
- Develop and own strategy and execution for affiliate and influencer/creator channels, with a focus on efficient new customer acquisition
- Recruit, activate, and manage relationships across affiliates and performance-oriented influencers/creators
- Build and manage a testing roadmap across partners, offers, tracking setups, and creator formats
- Own offer structures, payouts, tracking, and partner-level performance management
- Monitor quality, fraud, and brand risk; optimize toward partners and creators who drive efficient, durable customer acquisition
- Feed proven creators into paid amplification (e.g. whitelisting/Spark) in partnership with Growth Manager, Paid Social; own the partner side of that handoff
- Analyze affiliate and influencer performance to identify what's working and why
- Turn learnings into new hypotheses on partner mix, creative briefs, offers, and destinations
- Report on partnership performance and share insights with the broader acquisition and marketing teams
- Collaborate tightly with Growth Manager, Paid Social and the Performance Creative Strategist on briefs, message match, destination needs, and paid amplification of winning partners
- Partner with Legal, Compliance, Brand, and Finance on contracts, disclosures, and partner operations in a regulated environment
- Provide partnership input on campaign planning and channel expansion
Requirements
- Success measured by performance metrics like CAC, payback, and new customer acquisition
- Understanding that great affiliate and influencer growth sits at the intersection of relationship management, offer economics, and rigorous measurement
- Ability to name specific partners or creators scaled and their unit economics
- Experience growing affiliate and/or influencer/creator programs with a track record tied to performance metrics
- Strong relationship management skills; able to recruit, activate, and manage many concurrent partner and creator relationships
- Strong project management skills and ability to tightly manage dozens of partners at the same time
- Comfort owning partner economics: payouts, tracking, quality/fraud considerations, and partner-level optimization
- Strong analytical skills; comfortable using performance data to decide who to scale, cut, or test next
