About This Role
Working directly with the CEO, the Growth Manager will own the top of the sales funnel, from strategy to execution, with a primary focus on generating Sales Qualified Leads. This role suits someone who can prioritize effectively and is comfortable with both planning and hands-on execution.
Responsibilities
- Generate a consistent and growing flow of Sales Qualified Leads into the sales team
- Build and own the top-of-funnel strategy, deciding which channels and markets to pursue
- Run outbound campaigns across cold email, LinkedIn, and phone, targeting brand owners and purchasing managers in key verticals
- Design and manage cold email sequences, including copywriting, A/B testing, list building, and performance tracking, using tools like Apollo, Instantly, or Lemlist
- Map out relevant trade shows, brand expos, and industry events to ensure NDirect has a meaningful presence
- Run experiments on paid digital channels like Meta, Google, and LinkedIn to build inbound lead flow
- Explore SEO as a longer-term channel by identifying content and keyword opportunities with the CEO
- Build referral and co-marketing partnerships within the packaging and brand ecosystem
- Set up the BDR team for success with strong prospect lists, clear messaging, and necessary context
- Share clear weekly updates with the CEO on SQL volume, lead quality by source, and learnings
Requirements
- 5 to 8 years of experience in B2B sales, business development, or growth, with a track record of building sales pipelines from the ground up
- Comfortable working independently, prioritizing tasks, and moving without constant direction
- Genuinely enjoy prospecting and talking to new people; cold outreach does not faze you
- Experience with cold email tools like Apollo, Instantly, or Lemlist, and familiarity with CRMs like HubSpot or Pipedrive
- Ability to think strategically and execute tasks effectively
- Communicate well in both Bahasa Indonesia and English
Nice to have:
- Experience in packaging, FMCG, beauty, consumer goods, or supply chain, with an understanding of buyer psychology in these categories
- Existing relationships with brand owners or purchasing managers in Indonesia
- Experience running paid campaigns on Meta or Google with lead generation as the goal
- Familiarity with BANT, MEDICC, or similar lead qualification frameworks
- Experience building an outbound playbook from scratch
Important Details
- Work location: Hybrid remote in Jakarta
Application Process
- Answer the question: How many years of experience do you have as Growth Manager in the Beauty/Cosmetics Industry?
About the Company
NDirect is a fast-growing B2B startup headquartered in Singapore, with production operations in Guangzhou and a sales office in Jakarta. The company provides customized packaging and finished goods to premium brands across Southeast Asia in beauty and personal care, fragrance, supplements, pet care, and other categories. They work end-to-end from product specs and sampling to quality control and door-to-door delivery, serving brand owners and purchasing managers.