About This Role
This role is responsible for developing, collaborating on, and executing comprehensive marketing programs that align with client objectives and drive business growth. It focuses on data-driven execution, campaign optimization, and collaborating with cross-functional teams to bring growth strategies to life with creativity, precision, and a commitment to client success.
Responsibilities
- Develop relationships with prospects and clients, gaining a clear understanding of their business, recognizing challenges/opportunities, recommending solutions, and nurturing the account long-term
- Collaborate with partners, senior leads, and Creative teams to align on growth plans, ensuring a clear understanding of campaign goals and client objectives
- Develop comprehensive marketing campaign plans that outline the deliverables, timelines, budgets, and metrics needed to meet client expectations
- Take ownership of executing growth marketing plans across multiple channels, working across the team to ensure resources are optimized and information is shared as it relates to their efforts
- Coordinate with internal teams (creative, copywriting, HubSpot specialists, and project managers) to ensure campaigns are delivered seamlessly
- Work within HubSpot, Google Analytics, Hotjar, SEMRush, etc. to regularly analyze campaign performance, gathering data to make recommendations for improvement and ensuring key performance metrics are met
- Provide detailed progress updates and performance reports to clients, ensuring transparency and alignment with their goals
- Ensure all marketing initiatives align with the client
- Actively troubleshoot and resolve issues that arise during campaign execution to minimize disruptions and maintain client confidence
- Stay current with marketing trends, tools, and technologies, and propose innovative solutions to enhance campaign effectiveness
- Support on new business opportunities, including research and assisting with proposal development and growth marketing plans
- Participate in internal weekly team meetings and provide a status update on current or upcoming clients/projects
- Review all deliverables, including but not limited to proofreading documents and/or graphics for accuracy before sending to the internal team and clients
- Perform other assigned duties as required
Requirements
- 5+ years
- Ability to develop KPIs, goals and benchmarks and drive the performance of campaigns and projects
- Experience working with marketing technology platforms (preference given to candidates with strong HubSpot experience)
- Strong understanding of marketing principles, tools, and analytics platforms like HubSpot, Google Analytics, HotJar, and SEMRush
- Experience working in an agency setting handling multiple client assignments concurrently or working client side with a growth mindset
