About This Role
This Growth Manager role focuses on driving demand and acquiring leads for MediBuddy's Surgery Care vertical. The individual contributor will be responsible for building and scaling channels to bring patient leads into the surgery funnel, with key performance indicators centered on lead volume, channel mix, and cost-efficiency.
Responsibilities
- Own the vertical's lead acquisition targets across paid, organic, referral, and partnership channels
- Manage cost-per-lead within budget
- Plan and execute acquisition programs, including performance marketing, SEO/content, hospital tie-ups, doctor referrals, and insurer/TPA partnerships with marketing
- Pilot new high-intent sources such as OPD/diagnostic cross-sell
- Personally own top-of-funnel metrics (leads generated, cost-per-lead)
- Continuously improve lead capture/handoff processes to Counseling
- Design and run structured A/B tests on acquisition messaging, ad creatives, and landing pages to improve lead volume
- Partner with Counseling/Sales, the hospital network, and Care Buddy teams for channel-performance feedback
- Work with product/engineering to improve top-of-funnel experiences
- Collaborate with marketing, brand, and content on campaigns and specialty messaging
- Liaise with finance on channel/media budgets and ROI
- Own the acquisition dashboard (leads, cost per lead, channel mix)
- Present performance and learnings to leadership
- Build the quarterly demand-generation roadmap for Surgery Care in line with MediBuddy's overall growth strategy
Requirements
- 4-7 years in growth, demand generation, or performance marketing (individual contributor role, no direct reports)
- Healthcare, healthtech, insurtech, or high-velocity D2C/services marketplace experience preferred
- Proven track record owning lead acquisition end-to-end strategy, budget, and execution
- Bachelor's degree required
- Strong analytical skills
- Comfortable with dashboards and CRM/lead-management tools
- Hands-on performance marketing across paid, SEO/content, referral, and partnership channels
- Strong ownership mindset
- Cross-functional stakeholder management (marketing, hospitals, product, finance, Counseling)
- Comfort with structured experimentation (A/B testing) and budget ownership
Nice to have:
About the Company
MediBuddy Surgery Care simplifies the surgical journey for patients through a network of over 7,500 hospitals, covering more than 50 surgical conditions, and has facilitated over 50,000 surgeries to date.
