About This Role
This role involves building and managing a local influencer program from the ground up for OKX Europe, focusing on driving sentiment and amplifying brand narratives in key European markets. It suits a data-driven individual with experience in influencer or creator programs, ideally in crypto, fintech, or payments.
Responsibilities
- Build and test robot software in C++
- Own the roster build, content operations, and 24-hour response system for sentiment events
- Map and rank Tier 1 targets per market from sectors including crypto, FinTech, traditional finance, payments, and sports across various channels, excluding those in the Affiliate program
- Mine competitor amplifiers and track top finance/crypto podcast charts per market
- Run direct outreach against the mapped list and manage the inbound portal pipeline
- Acquire and negotiate deals with KOLs
- Build and maintain brief templates per campaign type: launch, promo push, always-on education
- Maintain a localized asset kit per market, including visuals, approved claims, risk warning language, and disclosure wording
- Distribute a weekly/monthly/quarterly narrative refresh to the full roster
- Own local influencer roster build and management
- Own content operations infrastructure: brief templates by campaign type, localized asset kits, narrative refresh cadence
- Own reporting: impressions, reach, engagement, and positive share of voice (SOV) per market, tied to goals
Requirements
- Years running an influencer or creator program, ideally in crypto, fintech, or payments
- Has built a ranked outreach target list from scratch (real follower verification, competitor amplifier mapping), not just inherited or managed an existing spreadsheet of names
- Can negotiate and retain creators on a non-cash-per-conversion basis: this is a sentiment/access/merch/community trade, not an affiliate deal
- Data-driven mindset with experience tracking acquisition, engagement, trading volume, ROI, and other performance metrics
- Comfortable being measured on SOV, sentiment, and response speed rather than conversion or ROAS
- Native or fluent in at least one EEA market language, plus English
- Decent understanding of local EU financial-promotion and influencer-disclosure requirements; able to ensure all content follows brand and compliance guidelines
- Strong project management and stakeholder coordination skills, with the ability to work across Growth, Compliance, Legal, Product, and Brand teams
- A strong team player who collaborates closely with the Affiliate BD teams to identify opportunities to convert high-potential influencers into long-term affiliate partners
Nice to have:
