About This Role
Owning the paid acquisition engine end-to-end is the core of this Growth Manager role, which is measured by the return on every unit of spend. This position suits a hands-on paid operator or a sharp growth generalist who has run real budgets and can show the numbers.
Responsibilities
- Decide what to consolidate and what to split, keeping testing and scaling apart, and segmenting ad sets by geography, age and placement
- Run campaigns day to day on Meta, TikTok and Snapchat, including budgets, pacing and targets
- Build a system that keeps new creatives flowing every week, with clear rules for what wins and what gets killed, and briefs that turn last week's numbers into next week's ads
- Direct editors, video producers, UGC creators and agencies to the volume and quality the account needs
- Move budget across many releases and campaigns based on data, weighing upside against risk
- Know which metric answers which question, for example what CPM tells you that CPC does not, and catch a shift in cost the day it happens
- Build the reports, scripts and automations needed, using ad platform APIs and AI tools
Requirements
- 2 to 7 years of hands-on paid buying experience, ideally in a startup or small team where you set things up yourself
- Owned Meta, TikTok or Snapchat end to end, ideally more than one of them and more than once, and run accounts at real volume, explaining how you structured hundreds of ad sets and thousands of creatives without losing control
- Test on a schedule with kill rules, direct creative partners instead of making the ads, and notice when a hook or format is burning out
- Comfortable allocating a budget across many bets with thin margins and making structured decisions under uncertainty
- Check what platforms report against your own data, run holdout or lift tests, judge spend by payback, not cost per click, and know which metric answers which question
- Work in SQL or Python, have used the ad platform APIs, and build your own reporting and automations
- Thrive in a fast-paced and performance-oriented environment
Nice to have:
- A network of trusted editors, creators and agencies
- Experience with game portfolios, app portfolios, e-commerce with many products or similar
- A data science background
- Stay close to what works in paid social right now, and be into music, media, gaming or social
Benefits
- Equity in the business
- Remote work with complete freedom over your life
- Regular global offsites for strategizing, bonding, and pushing boundaries
Application Process
