About This Role
This role involves driving Paytm's consumer market share in specific cities by analyzing local market dynamics, consumer behavior, and competitive activities. The City Growth Manager will identify growth opportunities and translate insights into targeted plans to increase user transactions, usage frequency, and wallet share for Paytm.
Responsibilities
- Track city-level market share, category penetration, and competitive intensity in UPI and other products to identify Paytm’s growth white spaces
- Leverage internal and 3P data, cohort trends, and on-ground market intelligence to size growth opportunities and prioritize the highest-impact levers for the city
- Design and execute city-specific growth plans, including targeted campaigns, offers, and hyperlocal activations to grow transacting users and spend share
- Identify and evaluate hyperlocal growth levers, including local partnerships, community-led activations, local influencers, and city-specific promotions
- Run structured pilots and experiments to validate new growth levers before scaling them city-wide or replicating them across other focus cities
- Personalize lifecycle communication, nudges, and offers to local preferences
- Partner with product, marketing, and operations teams to convert city-level insights into action plans, product asks, and campaign briefs
- Own city-level growth dashboards and MIS, tracking change in KPIs including market share, transacting users, transaction/revenue per user, and user retention
- Conduct regular business reviews with leadership, highlighting progress against the growth plan, key metrics, and outcomes from growth pilots/experiments
Requirements
- MBA with 4+ years or Graduate with 6+ years of experience in Growth, Business Strategy, or Consulting roles
- Prior experience in B2C consumer internet, fintech, payments, or e-commerce preferred
- Strong analytical ability and experience with market sizing, funnel, and cohort analysis
- SQL/Excel proficiency preferred
- High ownership mindset, bias for action, and an experimental approach
- Strong stakeholder management skills to work with cross-functional teams and partners
Benefits
- A collaborative output-driven program that brings cohesiveness across businesses through technology
- Improve the average revenue per use by increasing the cross-sell opportunities
- Solid 360 feedback from peer teams on support of goals
- Respect, that is earned, not demanded from peers and manager
About the Company
Paytm is India's leading mobile payments and financial services distribution company. It pioneered the mobile QR payments revolution in India and builds technologies to help small businesses with payments and commerce. Paytm's mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.
