Working closely with the Chief Growth Officer and other leaders, the Growth Manager plans and executes initiatives to drive member acquisition, retention, and revenue for the credit union. The role involves identifying opportunities for membership growth, lending, and deposits, and then implementing campaigns to achieve these goals. This position suits a leader with a strong sales background and a focus on providing a high-quality member experience.
Responsibilities
Plan and execute initiatives to drive member acquisition, retention, and revenue
Identify membership growth, lending, and deposit opportunities
Research, present, and implement campaigns that support growth
Manage and lead multiple cross-functional growth initiatives that support membership, deposits, and lending through collaboration with TS, Data Analytics, Marketing, Accounting, Risk, and HR/Training and Development
Execute project management processes that support product research and implementation, service enhancement, and team member performance improvement
Work closely with the CGO and other leaders to define strategic goals and objectives
Analyze results and adjust plans to maximize results
Utilize project management resources and tools to implement growth initiatives
Utilize metrics for data-driven campaigns to maximize growth
Assist with implementation of growth initiatives that support the culture of the Credit Union
Promote, implement, and ensure the highest quality member experience with every member, every time, and at every point of interaction
Manage daily surveys for improvement, opportunities, and member service efficiencies
Develop and coach team leaders and team members to achieve sales and service excellence through in-person and virtual branch visits
Provide strategic sales leadership and ensure the team is consistently executing on disciplined sales management practices
Provide training, reporting, and presentations to support growth management initiatives, strategies and internal campaigns
Assist in developing and maintaining the proper type of sales and service training needed for team members to excel in both
Be influential in determining the right candidates for sales and service positions
Oversee continual skill development and the educational and learning requirements of the team by leveraging internal and external resources to keep team members’ tools and knowledge sharp
Maintain appropriate risk management and operational controls at every branch location
Ensure compliance with Credit Union policies, procedures, and regulatory requirements
Be an advocate of The Michigan First Way, supporting all facets of it, including complete fulfillment of Our Promise, 5 STARS Service, SOLVE IT and our ISMs
Millions of jobs, with real people getting hired every day
200,000+
New jobs added daily
7,000,000+
Verified job listings
1,000,000+
Tailored applications submitted
Foster a positive demeanor and image through professional representation in all contacts with both, team members, and members
Consistently reflect and display each of our “ISMs” in daily job performance, as well as in all business interactions while executing on our goals and initiatives
Learn and utilize EMEC (Every Member’s Experience Counts) in day-to-day responsibilities when communicating with members only
Perform other duties as assigned
Develop and lead member acquisition and sales goals/plans for the Credit Union
Assist in identifying and building networks, both inside and outside of the Credit Union, to ensure smooth and efficient operations across the organization
Assist the CGO in developing appropriate sales and service targets and results through active coaching and sales accountability management
Foster and maintain a collaborative and respectful workplace
Ensure that the skillset for success is identified for each role in the branches, starting with selection
Work with the Selection Team to identify talent and ensure that the talent brought in is very clear about the expectations of adherence to our sales and service culture and consistent delivery on Our Promise
Be the role model demonstrating the expected growth mindset and philosophies with Michigan First member-facing team members, so that they can learn, develop, grow, and execute on the same with our members
Demonstrate a commitment to our “Leadership Code of Conduct”
Requirements
Bachelor’s Degree or higher in Business, Sales Management or other related field of work preferred; equivalent combination of education and applicable work experience will also be considered
Minimum of five (5) years of experience in sales leadership roles
Comprehensive knowledge of branch operations (both sales and service)
Experience in developing multi-faceted training programs
Proven track record of creating disciplined sales and service goals/targets to ensure a quality member experience, while achieving profitability
Strong interpersonal communication skills, both written and verbal
Self-starter; high level of initiative; driven to help others succeed
Sales and service-oriented; must have a heart to serve others
Ability to work with multiple technology systems for all business planning and reporting purposes
Competent in analyzing data and holds a metrics-driven mindset to achieve results
Road warrior within the State of Michigan required
Benefits
Low-cost medical, dental, and vision benefit options
Employer-paid life and disability insurance
401(k) - 100% match up to 5% deferral
Tuition reimbursement for both Undergraduate and Graduate degree programs
Access to a complimentary concierge service that assists with nearly any item on your to-do list
Free, state-of-the-art fitness center at our Lathrup Village headquarters with exercise equipment, showers and locker rooms
Wellness initiatives and events throughout the year to help team members stay healthy
Loan discounts for certain secured and unsecured loans and mortgages
Opportunities for pay increases, incentives and profit-sharing, based on performance
Onsite subsidized top-notch Cafe 26 for team members' use
Onsite bowling center
About the Company
Michigan First Credit Union was founded 100 years ago (1926) by educators and delivers world-class service to more than 160,000+ members at its branches throughout the State of Michigan, and is still growing. It offers financial solutions for every life stage and seeks to positively transform its members’ lives through personalized service that meets their unique needs. Michigan First Credit Union’s sole mission is to provide the highest quality member experience. Working here, you’ll get to participate in a strong culture, centered around service, professionalism, and growth. Michigan First has over 500 team members, 32 locations spanning Grand Rapids, Jackson, Lansing, Muskegon and throughout Metro Detroit, is an industry leader in community support and charitable giving through the Michigan First Foundation, and its Member Services Call Center operates 24/7/365. It has over $1.5 Billion in assets and has been the proud recipient of multiple awards including 2025 Best & Brightest in the Nation, 2025 Best & Brightest in Metro Detroit, 2025 Best & Brightest in West Michigan, 2025 Best Credit Unions to Work For, 2025 Crain’s Cool Places to Work in southeast Michigan, 2025 Detroit Free Press Top Workplaces, 2025 Financial Services Top Workplaces, 2025 Fall Culture Excellence Top Workplaces, 2024 Michigan Veterans Affairs Agency - Certified Veteran Friendly Employer - Bronze Level, and 2021 Credit Union of the Year by NAFCU (National Association of Federally-Insured Credit Unions).
