Growth Manager

About This Role

Growing the company's subscription base across Europe is the core of this role, with full ownership of the acquisition strategy and performance across all brands and markets. The Growth Manager will build, test, and scale campaigns, working closely with the in-house Creative team, CEO, and COO, with the opportunity to build a team over time.

Responsibilities

• Take responsibility for paid media, from setup to ad copy and messaging, working directly in Ads Manager
• Manage the marketing budget across channels and markets, guided by sound business principles
• Plan and execute sales campaigns and promotions
• Contribute to the creative direction in paid media with hypotheses, briefs, and evaluations, in close collaboration with the in-house Creative team
• Deliver performance insights to the Creative, Retention, and wider team
• Drive CRO by identifying friction in the pre-purchase funnel, setting up A/B tests, and scoping necessary landing pages and web features
• Drive growth in both new and existing markets, across all brands

Requirements

• Minimum three years of hands-on experience with performance marketing, preferably from e-commerce or subscription businesses
• Solid experience with Meta Ads, having built, launched, and optimized campaigns personally
• Experience with other paid channels is an advantage
• Understand funnels, landing pages, A/B tests, tracking, and attribution
• Analytical and comfortable owning the numbers
• Thinks with sound business principles and understands the connection between ad spend, new members, and the bottom line
• Can explain to creative colleagues why an ad works, to make the next one even better
• Self-driven and does not wait for others to define the next test
• Enjoys working with new markets, even when ads and landing pages are in a language not personally spoken
• Thrives in a busy environment with a short path from idea to release

Benefits

• Opportunity to be part of an ambitious and fast-growing company with professional development
• Ownership of growth in fast-paced brands
• Close collaboration with the in-house Creative team, CEO, and COO
• High energy, freedom with responsibility, and opportunities for personal development
• Lunch arrangement, snacks, and good coffee and tea
• Opportunity to choose your own hardware

Important Details

• Schedule: full-time
• Start date: as soon as possible

Application Process

• Send your application and CV via the application portal