About This Role
This role supports European consumer brands in evaluating new growth opportunities across categories and international markets. It focuses on identifying growth opportunities beyond short-term marketing activities, combining consumer understanding, brand positioning, category opportunities, and commercial potential. The position is suited to professionals who understand how modern consumer brands scale, identify new opportunities, and adapt their business models across different markets.
Responsibilities
- Identify emerging fashion, beauty, fragrance, wellness, and lifestyle brands with international growth potential
- Analyze consumer trends, category movements, and competitive landscapes
- Evaluate opportunities for market expansion and category development
- Support European brands exploring China-market opportunities
- Conduct research on consumer behavior, brand positioning, and commercial models
- Support strategic discussions around growth plans, partnerships, and localization
- Identify emerging business models and consumer-brand opportunities
- Provide insights into the German and European consumer ecosystem
Requirements
- Experience in growth strategy, business development, brand strategy, market development, or consumer strategy
- Strong analytical and commercial thinking
- Ability to evaluate brand potential and market opportunities
Nice to have:
- Experience in fashion, beauty, fragrance, wellness, lifestyle, retail, or premium consumer brands
- International or cross-market experience
- Experience with emerging brands or founder-led businesses
Important Details
- Work format: remote, contract-based and project-oriented
About the Company
YIBI Hantang is YIBI Group's brand growth and strategic partnership platform, supporting selected international fashion, beauty, fragrance, and lifestyle brands exploring growth opportunities in China. Its work combines brand strategy, consumer insights, category development, strategic partnerships, localization, and market expansion.
