Group Product Marketing Manager

About This Role

As a Group Product Marketing Manager, you will own the strategy and systems that drive product marketing excellence across Affirm's B2B organization. You will synthesize merchant, consumer, market, and performance insights across the portfolio to shape shared strategy, strengthen the merchant narrative, and guide product and go-to-market investments. This senior individual contributor role will create leverage across the broader Product Marketing team, raising the quality, consistency, and impact of the work.

Responsibilities

• Own and evolve the portfolio narrative: Develop Affirm’s merchant story, messaging architecture, and proof points
• Partner with Brand and other Marketing teams to connect it to Affirm’s broader brand story and activate it across priority merchant channels
• Establish operating rhythms that sustain alignment across teams, with deeper coordination at critical moments such as planning, forecasting, launches, and strategic client opportunities
• Partner with Revenue Enablement to turn the portfolio narrative into messaging, tools, training, and proof points that strengthen merchant conversations across the field
• Own Affirm’s Client Advisory Board and broader merchant feedback loops
• Turn insights from strategic merchants, Revenue teams, research, and performance data into product priorities, go-to-market decisions, and pilot or co-development opportunities
• Own a limited number of high-priority, ambiguous opportunities, such as strategic commerce and payments platform partnerships or new market launches
• Model Affirm’s values and set a high bar for how teams collaborate, make decisions, and learn
• Build trust across functions, create an inclusive environment for candid debate and thoughtful risk-taking, and coach others to do their best work

Requirements

• 12+ years of experience in product marketing, product strategy, or a related field, with depth in B2B payments, fintech, commerce, or platform businesses
• A track record of setting strategic direction and delivering measurable outcomes for a significant product portfolio or business area
• A strong portfolio storyteller who can connect complex products into a clear narrative for senior leaders, merchants, and partners
• Exceptional strategic and business judgment
• Ability to turn merchant, consumer, market, and performance insights into product priorities, business cases, and investment recommendations
• Proven ability to influence senior leaders, resolve complex issues

About the Company

Affirm exists for the moments that matter—giving people a clear, predictable way to pay over time, with no hidden fees, no surprises, and no tradeoffs on what matters most. The Product Marketing team brings intellectual curiosity to understanding customers, the market, and where Affirm can create value.