About This Role
The Graphic Designer / Packaging Designer is responsible for defining and executing packaging design strategies across various product categories, from concept to final production. This role suits a creative professional with a strong understanding of market trends and the ability to innovate within brand guidelines.
Responsibilities
- Define packaging design strategies and establish visual direction for food, health, and consumer product categories, ensuring consistency across the brand portfolio
- Conduct market research and consumer insights analysis to identify design trends, consumer preferences, and opportunities for packaging innovation
- Lead the end-to-end packaging design process, including new product packaging development, existing product packaging upgrades, and creative gift set packaging concepts
- Develop strong design concepts and creative solutions by identifying product positioning, key benefits, and consumer usage scenarios
- Manage the complete packaging design process, covering structural design, visual identity, colour systems, packaging formats, specifications, barcode placement, and material selection
- Review, refine, and maintain quality control throughout the design development process to ensure final packaging meets brand and production standards
Requirements
- Native-level English proficiency
- Bachelor’s degree or above in Packaging Design, Graphic Design, Visual Communication, or a related discipline
- 5+ years of professional packaging design experience
- Strong proficiency in professional design software including Adobe Photoshop, Illustrator, InDesign, and other relevant creative tools
- Experience leveraging AI-powered creative tools (AIGC) to enhance design exploration and creative workflows
- Strong awareness of packaging market trends, consumer preferences, and emerging design directions
- Passionate about packaging design with strong creative judgement, strategic thinking, and the ability to deliver innovative design solutions
- Ability to collaborate effectively with cross-functional teams including marketing, product, and manufacturing teams
- Global design perspective with the ability to understand international design trends and diverse consumer aesthetics
Important Details
- Schedule: Monday to Friday, 9:30 AM – 5:30 PM
