About This Role
This role involves creating 360
marketing and communication tools for the Béaba brand and managing packaging designs for product ranges, from updating existing items to creating new packaging for launches. The position is based in Bellignat.
Responsibilities
- Imagine, design, and produce marketing and communication tools for Béaba across a wide scope: POS, influence, press, trade shows and events, digital, internal communication, and sales tools
- Ensure graphic and image consistency across all these materials
- Guarantee the updating of packaging designs for products
- Design future packaging for launches while preserving the visual harmony of the ranges
- Conceive and create communication materials, ensuring consistency with the graphic charter and proposing innovative concepts (format, materials, technical characteristics)
- Design point-of-sale materials: POS displays, stands, posters, shelf stoppers, roll-ups, end caps, theatrical displays, merchandising tools
- Create digital content: B2B and B2C newsletters, e-commerce banners, marketplace content, and social media content
- Develop sales tools: presentations, catalogs, product sheets, order forms
- Prepare for trade shows and events: stand dressings, displays, invitations
- Design influence kits, booklets, cards, and packages
- Produce press and media materials: press kits, publications, campaigns
- Create mood boards and creative avenues; 3D models for POS and sales presentations
- Follow up on feedback with marketing teams; prepare technical files, send to printers, proofread BATs, and monitor manufacturing
- Produce and update all Béaba packaging designs, in close collaboration with product managers and the regulatory department
- Prepare, execute, and verify design files, including legal mentions, pictograms, and mandatory markings for childcare products
- Evolve existing packaging: new Pantones, color trials, changes in format or materials, eco-design initiatives
- Create packaging for launches: shape, colors, design, ensuring technical feasibility (costs, deadlines, transport, and shelf constraints)
- Manage texts and translations; participate in the codification workflow (article codes, GS1/EAN)
- Create sketches, mock-ups, and photorealistic visuals (Illustrator, Photoshop, InDesign, 3D tools)
- Monitor suppliers: order trials, prototypes, and color swatches, validate BATs, attend calibrations if necessary
- Retouch packshots, studio, and lifestyle photos; colorimetry, clipping, design retouching
- Format and export for print, digital, and marketplaces
- Adhere to shooting, launch, and distribution schedules
Requirements