About This Role
This Graphic Designer role focuses on creating high-performing, direct-response e-commerce ads, primarily for Meta campaigns, using motion graphics as a key tool. The designer will also support other marketing touchpoints like email, social media, web, and print. The ideal candidate is a creative, fast-moving individual who can consistently deliver impactful assets that drive results.
Responsibilities
- Design direct-response e-commerce ads for Meta campaigns, applying design principles that maximize performance
- Create static and motion-based assets for other marketing touchpoints as needed (email, social, web, print)
- Translate concepts and performance insights into clear design briefs for internal teams and external creators
- Collaborate with Marketing, Growth, and Content teams to ensure visual consistency, brand alignment, and business impact
- Stay current with design trends, e-commerce best practices, and platform-specific creative standards
- Experiment with AI tools and motion graphics to improve efficiency and creative output
- Manage project trackers, feedback rounds, and deadlines across multiple initiatives without sacrificing quality
Requirements
- 3-5+ years as a Graphic Designer, ideally in CPG, e-commerce, or direct-response marketing
- Advanced proficiency in Adobe Creative Suite, especially Photoshop, with expertise in leveraging and optimizing it for performance-driven design
- Illustrator, InDesign, and Figma required
- Strong understanding of direct-response design principles and how creative decisions impact performance metrics
- Experience creating high-performing ad creatives for Meta campaigns
- Foundation in motion graphics (After Effects or similar), applied strategically in ads
- Strong sense of visual storytelling, typography, layout, color, and composition
- Portfolio showing senior-level, results-driven creative work
- Organized and able to manage multiple projects and priorities without losing quality
- Comfortable working closely with Marketing, Growth, and Content teams, giving and receiving feedback
Nice to have:
- Experimental work with AI design tools or advanced motion design capabilities
About the Company
Our client is in the retail industry.
