Graphic Designer

About This Role

This role is for a talented and detail-oriented professional with a strong eye for aesthetics, creativity, and visual communication. You will transform ideas into visually compelling designs and engaging video content for multiple brands, digital platforms, and marketing campaigns.

Responsibilities

• Create high-quality, visually appealing designs for social media, websites, e-commerce marketplaces, email marketing, and digital campaigns
• Design engaging social media posts, stories, carousels, banners, thumbnails, and promotional creatives
• Develop product creatives, marketplace listing images, product infographics, and promotional banners for e-commerce platforms
• Design branding materials such as brochures, catalogues, packaging artwork, standees, hoardings, and other print collateral
• Maintain visual consistency across all brand communication and marketing materials
• Apply strong knowledge of typography, color theory, composition, layout, and visual hierarchy
• Prepare print-ready artwork and digital assets according to the required specifications
• Develop creative concepts and visual directions aligned with brand identity and marketing objectives
• Translate creative briefs and marketing ideas into impactful visual designs
• Ensure consistency in brand guidelines, colors, typography, and overall design language
• Research design trends, competitor creatives, consumer behavior, and industry references to generate fresh ideas
• Contribute innovative concepts during brainstorming sessions and campaign planning
• Maintain organized design files, assets, templates, and project folders
• Design performance-driven creatives for Google Ads, Display Campaigns, Performance Max (PMax), YouTube Ads, and remarketing campaigns
• Develop creative assets for Meta Ads, including Facebook and Instagram advertising
• Create multiple design variations for A/B testing and campaign optimization
• Understand marketing objectives and translate them into creatives that improve engagement, click-through rates, and conversions
• Collaborate with the marketing team to deliver platform-specific creatives in the required formats and dimensions
• Edit engaging videos for Instagram Reels, YouTube, Facebook, LinkedIn, and other digital platforms
• Create product videos, promotional videos, brand videos, advertisements, and short-form marketing content
• Develop motion graphics, animated typography, transitions, subtitles, and visual effects
• Perform basic color correction, audio enhancement, sound design, and background music integration
• Repurpose video content into multiple formats suitable for different social media platforms and advertising campaigns