Global Marketing Manager

About This Role

Defining and implementing the marketing strategy for the assigned business area, division, and markets is the core of this global marketing manager role. You will lead, develop, and coach the Marketing team, designing and managing marketing action plans to meet key qualitative and quantitative targets profitably and ensure high customer satisfaction. This role contributes to the Smart Buildings - Electrical Distribution NEMA business line in Latin America.

Responsibilities

• Create, plan, and implement global marketing and branding strategies for the ED NEMA Business Line in accordance with the Division’s marketing and sales strategy and budget
• Support the Business Line’s profitable growth by collaborating on region marketing initiatives to ensure these targets are met
• Complete tail activities around the brand transition strategy and be the point of contact for GE
• Support the portfolio’s naming and trademarking strategy and act as the portfolio’s branding and naming specialist to guide product management and retail teams with NPIs and labeling decisions
• Ensure LATAM’s local sales organizations are in sync with the global product strategy: development and maintenance of technical collateral including user manuals, life cycle management announcements, product notes, etc.; global or regional launch events; catalog updates
• Estimate, co-own with global comms, and execute the business line’s marketing budget for the region
• Define quality metrics for global marketing initiatives and establish clear dashboards or other reporting where appropriate

Requirements

• Experience with product management, product or segment marketing, sales, or related fields and the electrical distribution market
• Eight (8) years of experience in the low voltage electrical distribution industry
• Highly engaged in and innovative around new product introductions, customer awareness and demand, and marketing campaign management
• Fluent and comfortable communicating in both English and Spanish

Nice to have:

• Bachelor of Science degree in electrical or mechanical engineering or similar
• Marketing degree or certification

Important Details

• Work model: hybrid, but will consider remote based on location

About the Company

ABB Smart Buildings enables optimization of energy efficiency, safety, security and comfort for any building type, through new installations or retrofit solutions. The Division offers integrated digital technologies to control HVAC, lighting, shutters, and security, in addition to energy distribution solutions including DIN rail products, enclosures and emergency lighting through to industrial plugs and sockets and conventional wiring accessories, accommodating for single family homes, multiple dwellings, commercial buildings, infrastructure and industrial applications. The Division’s highly innovative technologies and digital solutions serve rising global demand among real estate developers, owners, and investors for smart building technologies that optimize energy distribution and building automation.